Givaudan
ByteDance, TikTok’s Owner, Dives Into the Fragrance Race with EMOTIF
TikTok’s parent company, ByteDance, will soon launch its own fragrance brand, EMOTIF. How successful might the tech giant’s venture into this category be? Read MoreNiche Fragrances Are Winning Over Young Chinese Consumers. What’s Their Secret?
The China market offers one of the world’s most compelling opportunities for any fragrance brand, but understanding market nuances is key. Read MoreHow Givaudan Sniffed Out Success In China
Jing Daily caught up with Maurizio Volpi and Yaling Li of the fragrance company Givaudan to see how they are adapting to China’s perfume market. Read More