Girlcult
China’s Beauty Cheat Sheet for 2022
China’s beauty landscape continues to radically transform during 2022. Here, Jing Daily identifies the key trends taking place in Q3. Read More
What’s Behind China’s Country Bumpkin Trend?
China’s fascination with the country bumpkin or “rube” trend is the focus of this month’s Chinese Collabs column. Here’s what luxury needs to know. Read More
C-Beauty Brand Girlcult Taps the Euphoria Hype
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Dior Bets Big on Women’s Athleisure in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Tmall’s Foray Into Adaptive Fashion
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Is Mystic-chic Beauty the Next Thing in Gen Z China?
Over the past year, an increasing number of beauty products inspired by “mystical” ideologies like astrology and feng shui has targeted China’s Gen Zers. Read More
Three Disruptive Trends In Little Red Book’s Mid-Year Cosmetics Report
Jing Daily has parsed through Little Red Book’s cosmetics report and found 3 main trends emerging from China’s $450-billion, post-COVID-19 beauty market. Read More
Five C-Beauty Brands You Should Know Beyond Perfect Diary
The C-Beauty space is flooded with a host of newcomers. Here, Jing Daily handpicks five new C-Beauty brands that are loved by Chinese consumers. Read More
