GenZ
“Debutante Style” Proves China Has Mixed Feelings About Luxury
Chinese netizens are chastising a new “debutante style” as flexing over owning luxury items. How, then, will luxury brands’ Gen-Z strategies be affected? Read More
Can Non-Chinese KOLs Ever Threaten Local Leaders’ Market Dominance?
China’s netizens have a complicated relationship with non-Chinese KOLs. But it’s not all bad. Should international brands bank on working with them? Read More
Can Anti-KOL Guo Laoshi Help Luxury Brands In China?
The brash and unconventional KOL known as Guo Laoshi is trending amongst Gen Zers, but should luxury brands really consider working with her? Read More
Key Takeaways From 2020 BCG x Tencent Digital Luxury Report
On September 22, Boston Consulting Group joined hands with Tencent Marketing Insight to release the 2020 BCG x Tencent Digital Luxury Report. Read More
5 Tips For Choosing The Best KOL Livestreamer
Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More
Douyin, Kuaishou, Red, Bilibili: Where to Promote Your Brand in China Besides WeChat?
Where should you promote your brand in China? We review Douyin, Kuaishou, Little Red Book, and Bilibili to help you pick the right one for your brand. Read More
The Changes Luxury Brands Need to Make in China
Jing Daily columnist Dr. Daniel Langer on the importance for luxury brands to provide a “branded experience” along all touchpoints of the customer journey. Read More
