gentle monster
Does a Lack of Options Mean AR Is Here To Stay?
AR is being touted as a remedy for brands and retailers during the COVID-19 outbreak, but what will it do for Chinese shoppers in a post-pandemic era? Read More
How Valentino Marketed China’s Latest It Bag
We analyze digital brand campaigns from Valentino, Gentle Monster, and Michael Kors. Read More
What Brands Should Have Learned About China in 2019
Here are the most important market trends from China this past year, despite an economic slowdown, Hong Kong protests, and the U.S.-China trade war. Read More
Sneak Peek: Inside of SKP and Gentle Monster’s Newly Created Mall
There’s been much speculation about what will come out of this collaboration between the high-profile retail giant and a creative disruptor? Read More
Can China Ignite the Wearable Tech Market with Smart Eyewear?
Wearable tech has been a failing market until a new Huawei and Gentle Monster collaboration sparked China's latest obsession: Smart eyewear. Read More
Gentle Monster’s New Shanghai Store Long-Form Multimedia Tale on WeChat
A disruptor in the retail space, Korean sunglasses company Gentle Monster announced the opening of their Shanghai store via WeChat last week. Read More
5 Ways Major Chinese Players Are Rethinking the Local Fashion Market
Organized by Chinese fashion site Luxe.co, the Global Fashion Innovation and Investment Forum gathered investors, entrepreneurs, and designers in Beijing on April 18. Read More
The Korean Wave Hits Fashion and Lifestyle in China
South Korea is at the forefront of one of this decade's most influential lifestyle movements in China, brands have taken notice and are buying in. Read More
3 Trends Shaping the Future of Retail for Fashion, Lifestyle and Beauty Brands in China
Here are three major trends that retailers need to know before creating their own "New Retail” strategy to serve the experience-seeking Chinese consumers: Read More
Three Takeaways from a Luxury Investment Panel During New York Fashion Week
Veteran fashion and luxury investors at the New York Fashion Forum discussed the present and future of cross-border investment. Read More
