gentle monster
With All Eyes on Chengdu, How Should Luxury Approach Other New First-Tier Cities?
As a rising new first-tier city, Chengdu has been on luxury’s radar for years. As it matures as a regional market, how should luxury connect with other such cities and beyond? Read More
How the iPhone Lost its Luxury Social Status in China
Apple recently debuted its new iPhone 12 in China, but netizens criticized it over its high price and negatively compared it to domestic brands. Read More
Netflix x Lady M, Hey Tea x Adidas, The Best Brands Collaborations In August
In China, it's popular to engage in brand collaborations capable of reaching beyond consumers already familiar with the core products. Read More
Trending Brands on Chinese Reality Shows: Luxury’s First Steps
From partnering with major e-commerce platforms to signing up the hottest young celebrities, China has transformed how luxury brands position themselves. Read More
Gentle Monster Bets On Huawei’s Wearable Tech
South Korean eyewear brand Gentle Monster and Chinese tech company Huawei are jumping into the wearable tech market together, but will it pay off? Read More
How Mixing Art & Retail Can Work In China (And How It Can’t)
In China’s retail scene, art and curation have the ability to tap into Gen-Z shoppers, and they could be remedies for brands and retailers after COVID-19. Read More
Does a Lack of Options Mean AR Is Here To Stay?
AR is being touted as a remedy for brands and retailers during the COVID-19 outbreak, but what will it do for Chinese shoppers in a post-pandemic era? Read More
How Valentino Marketed China’s Latest It Bag
We analyze digital brand campaigns from Valentino, Gentle Monster, and Michael Kors. Read More
What Brands Should Have Learned About China in 2019
Here are the most important market trends from China this past year, despite an economic slowdown, Hong Kong protests, and the U.S.-China trade war. Read More
Sneak Peek: Inside of SKP and Gentle Monster’s Newly Created Mall
There’s been much speculation about what will come out of this collaboration between the high-profile retail giant and a creative disruptor? Read More
