generation z
These First-Time Luxury Buyers Are Shaping The Market
Gen-Z luxury buyers are the product of China’s rising middle-class. But will this teenage generation become a golden ticket for luxury brands? Read More
Takeaways From McKinsey’s 2020 Holiday Season Report
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Read More
3 Key Takeaways From The Bain x Altagamma Luxury Report
A new report released by Bain & Company and Altagamma shows that China is the only region where sales have surged post-COVID-19. Read More
How Will the Digital Yuan Impact Luxury Consumption?
As testing continues on China’s much-anticipated digital currency, how much will this help to internationalize the Renminbi while undermining the US dollar? Read More
Luxury 2030: The Rise of the Personal Luxury Experiences
Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalization. Read More
Xintiandi Plaza, The New Shopping Center Tailor-Made for Gen Zers
Xintiandi Plaza, a new shopping center in Shanghai, is tailor-made for Generation Z consumers, who are fast becoming the go-to shoppers for luxury brands. Read More
Survey: 37% of China’s Generation Z Thinks Money is Key to Happiness
A new study takes a close look at what money and luxury goods symbolize to China's "Generation Z" consumers. Read More
