generation z
Xintiandi Plaza, The New Shopping Center Tailor-Made for Gen Zers
Xintiandi Plaza, a new shopping center in Shanghai, is tailor-made for Generation Z consumers, who are fast becoming the go-to shoppers for luxury brands. Read More
Survey: 37% of China’s Generation Z Thinks Money is Key to Happiness
A new study takes a close look at what money and luxury goods symbolize to China's "Generation Z" consumers. Read More
