gender
In China, A New Demand for Feminist Ads
New role models and feminist movements have popped up in advertising, giving the world a fresher look at evolving gender roles in China. Read More
Men & Makeup: The Changing Face of Chinese Beauty
Traditionally, China has been a country of unshakable gender roles. But in an evolving modern China, the male beauty industry is booming. Read More
Capture China’s Consumers, Capture China’s Women
Chinese women hold the buying power in the households, and Chinese girls have the buying power over their parents and boyfriends. Read More
What Inspires Chinese Millennial Women?
Going counter to the stereotype that young Chinese are an insular, inscrutable demographic of group-thinkers, a new poll holds that "Chinese Millennials are like all Millennials the world over." Read More
