gender
5 Homegrown Brands That Represented International Women’s Day In China
Jing Daily reviews five best-performing International Women’s Day campaigns that went viral and built allyship with Chinese female shoppers. Read More
Why the Female Power Suit Is the Next Big Business in China
The trending Chinese TV series "All is Well" is leading a national shopping trend for “women’s suits” that brands need to take notice. Read More
The Commercial Opportunity of Gender Fluidity
There's a growing desire among brands and consumers for products that aren't just for men or women -- it's a way to break traditional gender roles in China. Read More
In China, A New Demand for Feminist Ads
New role models and feminist movements have popped up in advertising, giving the world a fresher look at evolving gender roles in China. Read More
Men & Makeup: The Changing Face of Chinese Beauty
Traditionally, China has been a country of unshakable gender roles. But in an evolving modern China, the male beauty industry is booming. Read More
Capture China’s Consumers, Capture China’s Women
Chinese women hold the buying power in the households, and Chinese girls have the buying power over their parents and boyfriends. Read More
What Inspires Chinese Millennial Women?
Going counter to the stereotype that young Chinese are an insular, inscrutable demographic of group-thinkers, a new poll holds that "Chinese Millennials are like all Millennials the world over." Read More
