gender neutral
Are Chinese Middle-Aged Men Luxury’s Next Big Spenders?
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Read More
Will an Elevated Ralph Lauren Resonate in China?
After years of falling revenue, Ralph Lauren is doubling down on its luxury positioning. But is it too late to change its perception in China? Read More
3 Key Takeaways From Xiaohongshu’s Beauty Trend Report
With the 2022 Xiaohongshu Beauty Trends Report out this month, Jing Daily highlights three key takeaways to help brands navigate the platform. Read More
What Can Luxury Brands Learn About Storytelling From Gucci?
Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again? Read More
The Rise of China’s Alpha Women
The female economy is booming in China, and most of its growth overthe next decade will be driven by Alpha female consumers. Read More
Forget Gender-Neutral Fashion. Chinese Men Want Women’s Clothes
Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity? Read More
Is China Ready for Men in Skirts?
In response to a boy wearing a skirt to school, men in China are posting images of themselves in skirts as the hashtag #canmaleswearskirts goes viral. Read More
China Puts A Ring On Him
Traditional masculine jewelry implies gothic rings or rapper-inspired chains, but for China's cohort of Gen-Z, those style conventions aren’t enough. Read More
How Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market
Recently, the perfume industry has begun to leverage the physiological relationship between scent and memory with great success — and the key is nostalgia. Read More
The Smell of Success: How Niche Perfumes Perform in China
In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Read More
