gender neutral
Is China Ready for Men in Skirts?
In response to a boy wearing a skirt to school, men in China are posting images of themselves in skirts as the hashtag #canmaleswearskirts goes viral. Read More
China Puts A Ring On Him
Traditional masculine jewelry implies gothic rings or rapper-inspired chains, but for China's cohort of Gen-Z, those style conventions aren’t enough. Read More
How Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market
Recently, the perfume industry has begun to leverage the physiological relationship between scent and memory with great success — and the key is nostalgia. Read More
The Smell of Success: How Niche Perfumes Perform in China
In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Read More
How Lingerie Became China’s Favorite Fashion Investment
Last year, over a dozen emerging Chinese lingerie brands raised millions of dollars to grow — and most of them were founded by women. Read More
