Gen Zers
How to Redefine Luxury for Gen Z
Some brands have successfully disrupted their previous business models to gain traction with Gen Z, while others still struggle. Here’s what they should do. Read More
Juicy Couture’s New China Strategy Starts with STAFFONLY
Jing Daily connected with Juicy Couture and Shanghai’s STAFFONLY after the Californian brand’s first-ever Chinese brand collaboration. Read More
The 5 Best Luxury Strategies for China in 2022
Luxury brands are more resilient in a crisis, but they must create extreme value. Here are the five ways to do that in 2022. Read More
Will Designer Yang Li Help SHANG XIA Win Over Gen Z Consumers?
Chinese lifestyle brand SHANG XIA has appointed Yang Li as its fashion creative director. But will this move entice Gen Z consumers? Read More
How Sandro’s Ingenuity Is Winning Over China’s Young Shoppers
Jing Daily scrutinizes how, from online to offline, Sandro weathered retail turbulence in China, and its selective use of faces to embody its Parisian DNA. Read More
Artist Oscar Wang on Collaborating, Cartoons and China’s Gen Z
Cartoon animal characters have become the stars of Stella McCartney and Fendi's China brand marketing, thanks to Shanghai artist Oscar Wang. Read More
Good News For Luxury? 60% Of China’s College Kids Expect To Be Millionaires
Over 60 percent of college students think their yearly earnings will reach one million yuan within ten years after graduation. Are luxury brands listening? Read More
What China’s Changing ‘996’ Culture Means For Luxury
Although China has outlawed excessive overtime, burnout culture continues to prevail. As more youth “lie flat” in protest, how should luxury brands respond? Read More
Why Paris Will Dominate Luxury in the Chinese Decade
China will soon account for over fifty percent of all luxury purchases, but Paris is still in luxury’s pole position. We explain why. Read More
Why Gen-Z Symbols Are Different in China
Brands should be immersing themselves in the universes of Chinese Gen-Z symbolism. But what are these worlds, and where can they be found? Read More
