Gen Zers
Japanese-Inspired, China-Based Retailer Miniso Takes Manhattan
Miniso, a Japanese-inspired lifestyle product retailer from China, has expanded into Manhattan. Will Gen Zers take to Miniso’s collabs at affordable prices? Read More
Pandora Wants to Triple Its Revenue in China. Will It Succeed?
Pandora's latest annual report explained how it wanted to triple its China revenue. But with shaky footing in the country, is that really possible? Read More
Will Western Niche Labels Become Ventures’ Next Sweet Spot in China?
What Happened: On February 9, the e-commerce solution company Kuai Commerce announced a second seed round of funding — £2 million ($2.7 million) — to launch its first group of… Read More
Luxury Streetwear Brand Ning Dynasty Brings China Chic to Streetwear
Unable to relate to traditional high-end fashion, Ning Yuan founded her label, NING, in 2021 to bring a Chinese voice to the luxury streetwear market. Read More
When Disruption Collides: Gen Z and the Metaverse
Two major disruptors — Gen Zers and the metaverse — are changing the way luxury brands connect with their customers. That starts with the brand story. Read More
The Top 4 Marketing Strategies for China in 2022
In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Read More
Can Luxury Learn From McDonald’s Viral Cat House?
As McDonald’s latest limited edition “Cat House” goes viral, “pet pampering” looks like the gateway to China’s Gen Zers. Should brands follow suit? Read More
Does the ‘China Chic’ Trend Spell Trouble for Western Luxury Brands?
Chinese Gen Zers are in love with “China chic” luxury products and for more reasons than just nationalism. Read More
Talking About My Generation: What Virgil Abloh and Others Have Done to Connect Youth to Luxury
The luxury sector has found means to speak to youth and yes, that’s partly thanks to the recently departed Virgil Abloh. Read More
China’s ELLE Magazine Goes Fur-Free. Who Else Will Follow?
All ELLE magazine editions around the world have signed-up to a charter disallowing editorial content that promotes animal fur on its pages. Read More
