Gen Zers
Will Gen Z Break Up With Your Luxury Brand?
Half of the existing luxury brands today likely won’t survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Read More
How Gen Z Is Reshaping China’s Half-A-Trillion Wedding Market
Driven by Gen Z couples, China’s wedding sector will triple in size this year. But how do the demands of this generation differ from those before it? Read More
Neo-Chinese Fashion Shows That Guochao Is Here To Stay
While not new, “neo-Chinese fashion” is seeing a revival — with searches surging 15,945 percent on Xiaohongshu as of June. What’s behind the hot trend? Read More
Jing x Équité Webinar Answers Luxury’s Burning Questions On The Metaverse
Is the metaverse a sustainable trend? Will it alienate traditional demographics? Daniel Langer answers luxury's biggest concerns about Web3. Read More
China Recalibrated: Why Luxury Must Consider Changing Their Global Game
Daniel Langer argues that labels should consider expanding to regions like the Middle East and Africa to achieve a more balanced global revenue structure. Read More
China’s Love Of Hanfu Is Here To Stay
Hanfu bas become much more than a niche Gen-Z interest. Its revival of subculture and tradition signals a paradigm shift in taste for young consumers. Read More
How China’s Gen Z Threatens Luxury As We Know It
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Read More
Why Modern Collectibles Are Built for Gen Z
With Gen Z valuing everything that traditional luxury fashion stands against, inclusive brands like Telfar have been on the rise. Read More
China Is Becoming the Biggest Challenge for Luxury Brands
As consumer expectations evolve, brands are feeling the heat. The “all eggs in one basket” strategy that fueled growth in 2021 is now looking precarious. Read More
Why Digital Is the New Savoir Faire in Luxury
Without digital savoir faire, brands have little chance to connect with consumers who maneuver at ease in a digital reality. Read More
