Gen Zers
Diamonds Aren’t Forever: Young Chinese No Longer Say ‘I Do’ To Marriage And Rings
Facing a plummeting marriage rate and and an economic slowdown, China’s affordable diamond ring brands, including I Do, are weathering difficult times. Read More
China Gen Z’s ‘Self-Rewarding Economy’ Means Saving More And Indulging Occasionally
Savings culture and individualism have given way to China’s “self-rewarding economy,” as Gen Z consumers look to live more economically but meaningfully. Read More
The ‘Carat Freedom’ Generation: Lab-Grown Diamonds Woo China’s Gen Z
A diamond isn’t forever. In China, domestic lab-grown diamond brands are providing alternatives to match Gen Z’s expectations for value and ethics. Read More
Why Chinese Consumers Are Not Your Average Art Collectors
In Jing Daily's report “Winning China’s High-Spending Cultural Consumer: The Future Of Luxury,” we analyze the behaviors of Chinese art collectors in 2022. Read More
‘Stove-Boiled Tea’ — China’s Newest Way To Chillax
What Happened: “Stove-boiled tea” (围炉煮茶) is quickly becoming the latest slow-living lifestyle trend among young Chinese consumers. As the name suggests, the activity refers to lightly roasting tea leaves before… Read More
Viral Products For The Win: New Data From Xiaohongshu
A new Xiaohongshu report proves how much social media is governing Chinese Gen Z luxury spending — from buying products to being introduced to new brands. Read More
‘Living In The Present’: What Chinese Individualism Means For Luxury Brands
Luxury brands need to embrace individualism to connect with younger consumers, whether it's collaborating with local artists or taking bold social stances. Read More
Why Kayne West’s Self-Destruction Should Scare Luxury Brands
When we see the events around Kayne West, it becomes clear that Gen Z is already the most influential customer group for any luxury brand. Read More
Key Takeaways From The Webinar ‘Big In China: Brand Collaboration’
Jing Daily recently hosted a discussion on cross-branded releases with Olivia Plotnick of Wai Social, APPortfolio’s Keith Wong, and artist Scarlett Yang. Read More
Move Over Lying Flat, Let It Rot Is Here
Brands need to update their vocabulary. “Let it rot” is the latest buzzword in China, another sign that Gen Z is disillusioned with their lives. Read More
