Gen Zers
Dior Learned To Localize In China – And Was Rewarded For It
The French fashion powerhouse Dior hasn’t been afraid of trying new initiatives in the lucrative Chinese market. And now, it’s a leader in localization. Read More
Soaring China Demand Boosted Tiffany’s Third Quarter Sales
On November 24th, Tiffany & Co. reported a strong earnings growth in third quarter, helped by a resurgence of demand in China and e-commerce. Read More
How Gen Z And Millennial Needs Have Radically Changed Post-COVID-19
Millennial and Gen-Z consumers are more health-focused and want an improved quality of life post-COVID-19, and luxury brands must appeal to these urges. Read More
From Gucci’s Sims 4 Collaboration to Louis Vuitton’s Earphones, How to Win Over Millennials and Gen Zers
From collaborations to creating new, more relevant products, luxury brands are on the hunt to winning over millennials and Gen Zers. Read More
Would Quibi Have Worked In China?
American short-form video streaming service Quibi targeted young phone-users but ignored mobile-first China. Is this why it folded after only six months? Read More
Prada’s Shanghai Pop Up Fuses Art and Luxury
As Shanghai tiptoes towards post-pandemic normalcy, comfort food and reunion hold an ever-prominent role in the minds of city residents. Read More
Meet The Consumer Class Fueling China’s Sneaker Market
Gaokao students, who are mostly between the ages of 17-20 years old, will push sneaker businesses to a new level through their enthusiasm and know-how. Read More
Why Beauty Brick-And-Mortar Is Thriving In China
Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment? Read More
How Experiences are Defining Today’s Luxury Market
What determines luxury values today are experiences, and this is what brands must do to give consumers the experiences they truly crave. Read More
As Chinese Preferences Shift, A Wakeup Call Awaits Luxury Brands
Chinese consumers are increasingly buying homegrown products. To combat this, Western brands need to adopt these best practices to flourish in China. Read More
