Gen Zers
Gen Z Tufting Craze Builds Momentum
The niche “tufting” trend has become one of China’s most popular indoor activities. But will the sensation stand the test of time or quickly fade out? Read More
Gucci Puts Other Luxury Brands on Notice by Accepting Crypto
Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy? Read More
What Crypto Art Does China’s Gen Z Want?
Not even China — with Beijing’s restrictions on crypto — is immune to the NFT hype. But to engage Gen-Z collectors, brands need to think local. Read More
What’s Behind China’s E-boy Trend
Overview The “e-girl” and “e-boy” trend became mainstream knowledge in the West when TikTok gained popularity with Gen Z in 2018. Standing for “electronic,” the “e-” persona is nothing new.… Read More
Why Do Luxury Brands Misunderstand Gen Z in China?
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Read More
Gen Z Lays Down the Gauntlet for Luxury
The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Read More
Metaverse Beauty With Chinese Characteristics
Digital optimism poses an exciting opportunity for beauty’s metaverse ambitions. But Beijing's ban on all crypto activities means brands should be cautious. Read More
Randomevent: The Streetwear-Retail Hybrid Winning Over China’s Youth
Best-known for collaborating with the likes of Dickies and Puma, Randomevent is the clothing brand-concept store encapsulating China’s streetwear scene. Read More
Brioni Bets on China’s Luxury Menswear Market
Brioni has refreshed its image. But despite localization in its decor, the products don’t engage with China. Can it pull off its ambitions of expansion? Read More
As China’s Tech Stocks Tumble, Luxury Feels the Heat
With US-listed Chinese tech stocks down — alongside China’s COVID-19 surge — Jing Daily explores what’s on the horizon for luxury. Read More
