Gen Zers
Luxury Brands: Don’t Worry About China—Worry About Your Game
I understand why the future of China’s meteoric luxury market might look shaky, but China will be fine. Will your brand, though? Read More
Is Xiaohongshu Becoming Dangerous for Luxury Brands?
China’s Gen Z-favored platform Xiaohongshu is under fire for inauthentic posts. Could the site lose its good reputation with young luxury shoppers? Read More
Defining China’s ‘New Luxury’: Key Takeaways From The Fashion Zoo x Jing Daily Panel
Jing Daily highlights three key takeaways from the Fashion Zoo x Jing Daily panel, which explored the definition of “new luxury” in China’s context. Read More
What’s Turning Shanghai Into a Global Fashion Week Leader?
After two decades in existence, how is Shanghai Fashion Week beginning to inch ahead of the top global fashion weeks? Read More
How to Redefine Luxury for Gen Z
Some brands have successfully disrupted their previous business models to gain traction with Gen Z, while others still struggle. Here’s what they should do. Read More
Juicy Couture’s New China Strategy Starts with STAFFONLY
Jing Daily connected with Juicy Couture and Shanghai’s STAFFONLY after the Californian brand’s first-ever Chinese brand collaboration. Read More
The 5 Best Luxury Strategies for China in 2022
Luxury brands are more resilient in a crisis, but they must create extreme value. Here are the five ways to do that in 2022. Read More
Will Designer Yang Li Help SHANG XIA Win Over Gen Z Consumers?
Chinese lifestyle brand SHANG XIA has appointed Yang Li as its fashion creative director. But will this move entice Gen Z consumers? Read More
How Sandro’s Ingenuity Is Winning Over China’s Young Shoppers
Jing Daily scrutinizes how, from online to offline, Sandro weathered retail turbulence in China, and its selective use of faces to embody its Parisian DNA. Read More
Artist Oscar Wang on Collaborating, Cartoons and China’s Gen Z
Cartoon animal characters have become the stars of Stella McCartney and Fendi's China brand marketing, thanks to Shanghai artist Oscar Wang. Read More
