Gen Zers

What determines luxury values today are experiences, and this is what brands must do to give consumers the experiences they truly crave. Read More

Chinese consumers are increasingly buying homegrown products. To combat this, Western brands need to adopt these best practices to flourish in China. Read More

Luxury brands must become important to young consumers these days, and the only way to do that is by having a convincing brand story. Read More

Luxury heritage brands aren't invincible. In fact, they often have a hard time changing with the times. This is what they need to succeed today. Read More

Hermès popularity in China is undeniable. Here, Jing Daily analyzes the distinctive elements that helped transform Hermès into a success story there. Read More