Gen Zers
3 Chinese Social Apps To Bet On in 2021
As China’s Gen Zers embrace a post-pandemic lifestyle and flock online, here are three platforms where brands can find them in 2021. Read MoreHow Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market
Recently, the perfume industry has begun to leverage the physiological relationship between scent and memory with great success — and the key is nostalgia. Read MoreDoes Gucci Need a Reset?
Gucci’s 2020 financial performance was disappointing, with some critics suggesting that the brand needs a dramatic reset. But that’s far from the case. Read MoreWhy Conscientious Consumption Will (Eventually) Drive Sales In China
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Read MoreThe Next Frontier: Selling Luxury Through Virtual Love Partners?
Young adults in China are enjoying unorthodox relationships with virtual romantic partners. But could this trend have any implications for luxury? Read MoreHow One Brand Conquered China’s Booming Luxury Appliance Market
From luxe loudspeakers to hi-tech fitness gadgets, pandemic constraints have heightened consumer demand for numerous luxury home appliances. Read MoreWhy Your Luxury Brand Will Fail Without Gen-Z Customers
Many brands believe that Gen Zers aren’t luxury customers. Yet, they will be the world’s luxury buying leaders by 2030, so understanding them is crucial. Read MoreWill Global Brands Take the Podcast Plunge in China?
Branded content could be the next frontier for podcasts in China, as audio platform Lizhi announced its partnership with toy maker Pop Mart last week. Read MoreThe Smell of Success: How Niche Perfumes Perform in China
In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Read MoreDid Luxury Brands Learn Their Lessons This CNY?
As we approach Chinese New Year in 2021, Jing Daily asks: Has luxury learned its lessons for the Year of the Ox? Read More