Gen Z
WWD Digital Beauty Forum
Powered by innovation and disruptive technologies, this forum convenes the industry’s biggest names and today’s most cutting-edge digital solutions to reveal remarkable advancements in the beauty sphere and explore what… Read More
Jing Daily Hosts: Why Now is the Perfect Time for New Brands To Invest in China
For our first CEO breakfast series in New York, we spoke to Daniel Langer, CEO of the digital transformation agency Équité, to discuss how brands can survive during uncertain economic… Read More
3 Marketing Gurus on Strategies for Selling Luxury to China in 2019
Jing Daily caught up with a trio of marketing experts to seek strategies on how luxury brands should target Chinese consumers in 2019. Read More
In China, ‘Information Cocoons’ Eclipse ‘the Big Idea’
Taking a life of its own, Chinese-style marketing has followed neither existing textbooks nor tenets of ad gurus like David Ogilvy and George Lois. Read More
How Brands Can Unlock China’s Gen-Z Spending Power
A new report by data intelligence company Kantar Group in collaboration with Tencent Holdings offers fresh insights into China’s Gen-Z shoppers. Read More
The Top 8 Trends That Shaped the Luxury Industry of 2018 in China
2018 saw new tax laws, growing consumer debt, and an unprecedented trade war in China, all of which had Western brands scrambling to make adjustments. Read More
A Look at China’s Fickle but Affluent Gen-Z Consumers
China's affluent Gen-Zers have a somewhat contradictory view of themselves, a new report by Agility Research Group finds. Read More
CyberPunks & Shopaholics: HK Researcher Tofugear Analyzes New Chinese Buying Behavior
In China, Gen-Zers are on their mobile phones more than eight hours a day. Millennials complain on social media if they get bad customer service. Read More
How Douyin Drives Sales: One KOL Shares Experience with China’s Viral Video App
Douyin influencer Antoine Bunel shares his experience with the platform as well as advice for luxury brands planning to launch campaigns. Read More
LVMH Q3 Revenues Climb 10% as Chinese Consumers Continue to Buy
LVMH Moët Hennessy Louis Vuitton’s robust growth in the third quarter has soothed concerns over China’s economic slowdown. Read More
