Gen Z
WWD’s Digital Beauty Forum 2020
The next wave of disruption On February 12, 2020 in New York, Women’s Wear Daily will bring together executives across the industry to share perspective on digital trends and issues… Read More
Adidas HK Store Hit By Protesters After Announcing New Ambassador & More
Adidas announced Chinese actress Liu Yifei to be its womenswear ambassador, who has publicly shown her support to the HK police, thus angering protesters. Read More
Why Western Luxury Brands Need Tik Tok
Tik Tok is the ultimate destination for short-videos, which makes it an ideal platform for brands to create video content to reach a younger consumer base. Read More
Will Alibaba’s AR Makeup Technology Change the Chinese Beauty Market?
It may take some time for Chinese beauty customers to fall in love with the virtual experience of AR makeup tools, but the potential is promising. Read More
What Luxury Brands Can Learn from Starbucks About Voice-Assist
Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read More
What Do Most luxury Brands Lack in China? Insights
The difference between winning and losing in China’s luxury market can be A.I. insights, so why aren’t companies implementing them? Read More
App Watch: Why Western Beauty Brands Should Collaborate with “Beauty Evolution”
To better engage Chinese consumers, Western luxury beauty brands should look beyond Weibo and WeChat and into emerging platforms like Beauty Evolution. Read More
Alibaba’s Already Winning Over China’s Gen Zers: Here’s How
While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More
The Danger for Luxury Brands That Fail at Storytelling
Dr. Daniel Langer on the hidden dangers that can destroy luxury value and decrease the potential for luxury brands to be profitable and successful. Read More
Gen Zers vs. Millennials: How and Why Brands Must Know the Difference
Many brands market to millennials and Gen Zers as one group in China, but because of their unique differences, they must be targeted separately. Read More
