Gen Z
MCM’s Immersive Pop-up Playground Lands in Shanghai
To celebrate the latest AW19 collection, and as part of Tmall's Super Brand Day initiative, MCM built a playground in Shanghai. Read More
Tapping into China’s Powerful Luxury Consumer: Hong Kong’s ‘Tai Tai’
The tai tai is a globalized consumer who has a deep-rooted love for luxury goods and her own perception of value and preference. Read More
Kering Wants to End Violence Against Women
For the past decade, Kering Foundation has supported programs and initiatives that address problems such as toxic masculinity and violence against women. Read More
How Millennials and Gen Zers are Forcing Luxury Brands into E-commerce
For millennials and Gen Zers, whatever channels they choose, brands need to be able to tell their stories consistently and precisely across all channels. Read More
Why Wardrobe Sharing Platforms are Dangerous to Luxury Brands
Wardrobe sharing apps are the latest global hype. Despite a robust appetite for P2P apps, concern is growing over the long-term impact on the luxury market. Read More
Bain & Co: The Next Growth Engine for Luxury? Gen Z
Chinese Gen Z shoppers are proud and empowered impulse buyers, and are a major part of the global youth delivering 130 percent of future market growth. Read More
How Miroslava Duma’s Future Tech Lab is Creating a Greener China
Jing Daily caught up with founder Miroslava Duma and Valentina Xu, CEO of Future Tech Lab China, about the company's upcoming projects in China. Read More
Culture Marketing Is the Secret Weapon for Success in China
Fashion brands need new marketing approaches to meet the needs of the more discerning Chinese consumers. The approach requires Culture Marketing. Read More
Interview: The New Driver of Luxury Fashion? Contemporary Art
Jing Daily spoke to McKinsey Senior Partner Achim Berg to better understand younger Chinese generations’ latest frenzy for art and luxury collaborations. Read More
How Sotheby’s Embraces the Power of ‘Art-Lennials’
In collaboration with Jing Daily, Sotheby’s hosted its first-ever luxury summit on March 29 to explore the “Future of Luxury: E-commerce in Asia.” Read More
