Gen Z
Webinar: How Collaborations Are Defining Experiences in China
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. While many brand pairings may… Read More
Luxury Marketing in 2021 Will Look (and Feel) a Lot More Animated
If there’s one trend that has exploded and become ubiquitous across consumer segments over the past few years, it’s the influence of video games and the cartoon-ification of marketing. As… Read More
Has Luxury Found A Savior In China’s New Pet Craze?
With China entering an age of “Nekonomics,” luxury brands are vying to win in this new pet economy. But can they touch animal-lovers’ hearts? Read More
M&A Predictions for 2021
From beauty growth to tech innovation, Jing Daily asked the luxury experts which key trends will be driving new deals in 2021. Read More
China’s Top Tech IPOs Of 2020
Despite COVID-19 turmoil, many Chinese tech companies applied for IPOs this year as the demand for technology-enabled solutions rose among luxury consumers. Read More
2021 Could Be the Year of “Designer DTC”
In many ways, 2020 represented a turning point for direct-to-consumer (DTC) brands, particularly in China, as housebound consumers turned to online. Read More
The Top 5 Gen-Z Trends Of 2020
From the controversial Mengmei Style to the unpredictable anti-KOL Guo Laoshi, Jing Daily highlights China’s top five Gen-Z trends of 2020. Read More
Bain & Co: 4 Trends In China’s ‘Unstoppable’ Luxury Market
The global consultancy Bain & Co. and Tmall recently co-released a new luxury report on China that further validates the market’s post-COVID-19 significance. Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
“Silver Foxes” Are The Latest KOL Craze In China
Elderly KOLs are subverting expectations on Douyin and finding success as KOLs. But can luxury brands take advantage of these “silver foxes?” Read More
