Gen Z
Are diamonds dead in China? De Beers doesn’t think so
De Beers is confident that China remains a promising market for diamond consumption. Here’s what local consumers are looking for in their bling. Read More
The great outdoors: China’s appetite for adventure sports booms
With an increasing number of Chinese people engaging in outdoor activities post-pandemic, the rapidly expanding outdoor sports sector presents a promising opportunity for international athletic brands to gain market share.… Read More
KOL tracker: The global vintage-loving influencers making sustainable fashion sexy
From vintage Margiela to Y2K relics, in Jing Daily’s new KOL tracker column, these influencers are leading the curve in staying stylish while saving the planet. Read More
Chinese outbound tourism to normalize by mid-2024, says Trip.com Group
Tourism rebound hampered by visa backlog, while younger tourists seek unique destinations and experiences as well as luxury, Tan Yudong tells ‘Jing Daily’ Read More
Fashion’s new VIPs: Why luxury brands are courting gamers
Gamers are having their moment with an industry valued at $188 billion and growing. How are luxury brands ramping up efforts to court this new swag-hungry consumer demographic? Read More
Gen Z’s luxury revolution: Adapt now or fade away
Storytelling excellence, superior on-brand experiences, and client-centric adaptability are the keys to tailoring client experiences to Gen Z consumers Read More
Top 5 Douyin KOLs fueling China’s travel economy
"Special forces travel" is trending on Douyin, with young tourists packing their itineraries with as many experiences as possible. Discover the top five bloggers fueling China’s travel spree. Read More
The evolution of ‘lying flat’ in 5 buzzwords: Why China’s youth are over the rat race
Chinese youth are tired of hustle culture and are not afraid to show it. Here are five trends to better understand what’s irking this generation. Read More
Male beauty’s next growth engine: Douyin
Delve into the demographics and psychographics of male beauty consumers on Douyin to understand how brands can thrive on this burgeoning social commerce platform. Read More
How Crocs made the leap from pandemic preference to Gen Z fashion statement
Jing Daily spoke to the Crocs Inc. CEO and Crocs Brand President about the continued rise of clogcore in China. Read More
