Gen Z
Brandy Melville Size Discrimination Is a Big No-No in China
Brandy Melville, the Italian “one-size-fits-all” brand, has been called out by a local blogger for body shaming. Is the label on its way out of the mainland market? Read More
What China’s “45-Degree Life” Trend Means for Luxury
China’s “45-Degree Life” movement shows how China’s youth are prioritizing wellness and balance over the grueling “996” work culture. Read More
Chinese Swimwear Brand Cupshe Makes Waves in the US
An outbound company from China has become one of the most popular swimwear brands in the US. What’s the secret to their success? Read More
Why Real-Life Experiences Help Sell Hard Luxury to China’s Gen Z
A proven best practice for hard luxury brands is to engage Chinese Gen Zers by offering aspirational experiences that are easily shareable online. Read More
How Luxury’s Top CEOs Tackled China in 2021
With COVID-19 variants disrupting business in 2021, luxury CEOs weathered the storm by expanding their footprint in China. Here’s how brands bounced back. Read More
In China, Luxury Must Bridge Digital and Physical Like Never Before
Today, virtually every digital holdout in the luxury industry has dropped any suspicion towards e-commerce and digital marketing. Read More
Takeaways From Jing Daily’s Webinar “The Future of C-Beauty: Cosmetics, Gen Z and Influence”
Our recent webinar on the future of C-Beauty was packed with innovative case studies and best practices to appeal to Chinese consumers. Read More
Why China’s War on Celebrities Could Actually Benefit Luxury Brands
New challenges faced by China’s celebrities and influencers are making it even harder for luxury brands to choose a representative for the market. Read More
Niche Fragrances Are Winning Over Young Chinese Consumers. What’s Their Secret?
The China market offers one of the world’s most compelling opportunities for any fragrance brand, but understanding market nuances is key. Read More
Four Takeaways From Jing Daily’s Latest Report, Chinese Cultural Consumers: The Future Of Luxury
The rapid rise and evolution of the Chinese Cultural Consumer presents luxury brands with hugely significant opportunities and challenges. Read More
