Gen Z

It may take some time for Chinese beauty customers to fall in love with the virtual experience of AR makeup tools, but the potential is promising. Read More

Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read More

The difference between winning and losing in China’s luxury market can be A.I. insights, so why aren’t companies implementing them? Read More

To better engage Chinese consumers, Western luxury beauty brands should look beyond Weibo and WeChat and into emerging platforms like Beauty Evolution. Read More

While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More

Dr. Daniel Langer on the hidden dangers that can destroy luxury value and decrease the potential for luxury brands to be profitable and successful. Read More

Many brands market to millennials and Gen Zers as one group in China, but because of their unique differences, they must be targeted separately. Read More

Jing Daily columnist Dr. Daniel Langer touches on all the important points from the IMS Équité Luxury Leadership Summit he led in Hong Kong last month. Read More

Leading Luxury Brands with Millennials and Generation Z This is one of the most elusive managerial tasks, and many companies struggle with developing the right approach to be relevant for the youngest target groups. Daniel Langer, CEO of Équité, will present how to manage luxury brands in times of uncertainty and disruption and master the millennial ... Read More

Jing Daily columnist Dr. Daniel Langer on what Western luxury brands need to understand to when it comes courting young Chinese consumers. Read More