Gen Z

For millennials and Gen Zers, whatever channels they choose, brands need to be able to tell their stories consistently and precisely across all channels. Read More

Wardrobe sharing apps are the latest global hype. Despite a robust appetite for P2P apps, concern is growing over the long-term impact on the luxury market. Read More

Chinese Gen Z shoppers are proud and empowered impulse buyers, and are a major part of the global youth delivering 130 percent of future market growth. Read More

Jing Daily caught up with founder Miroslava Duma and Valentina Xu, CEO of Future Tech Lab China, about the company's upcoming projects in China. Read More

Fashion brands need new marketing approaches to meet the needs of the more discerning Chinese consumers. The approach requires Culture Marketing. Read More

Jing Daily spoke to McKinsey Senior Partner Achim Berg to better understand younger Chinese generations’ latest frenzy for art and luxury collaborations. Read More

In collaboration with Jing Daily, Sotheby’s hosted its first-ever luxury summit on March 29 to explore the “Future of Luxury: E-commerce in Asia.” Read More

As luxury consumers become younger and more discerning, niche luxury brands have found ways to attract more customers, particularly in China. Read More

Chinese shopping habits are changing, with more consumers buying homegrown luxury brands. And those same brands are looking to raise their profiles abroad. Read More

Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More