Gen Z

Despite the overall dampened consumer confidence shared among mainland and Hong Kong respondents, online channel and lower-tier cities show great potential. Read More

The next wave of disruption  On February 12, 2020 in New York, Women’s Wear Daily will bring together executives across the industry to share perspective on digital trends and issues that are shaping beauty brand marketing in 2020 and beyond. Indie and established brands will join retailers and digital innovators to provide insight into a ... Read More

Adidas announced Chinese actress Liu Yifei to be its womenswear ambassador, who has publicly shown her support to the HK police, thus angering protesters. Read More

Tik Tok is the ultimate destination for short-videos, which makes it an ideal platform for brands to create video content to reach a younger consumer base. Read More

It may take some time for Chinese beauty customers to fall in love with the virtual experience of AR makeup tools, but the potential is promising. Read More

Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read More

The difference between winning and losing in China’s luxury market can be A.I. insights, so why aren’t companies implementing them? Read More

To better engage Chinese consumers, Western luxury beauty brands should look beyond Weibo and WeChat and into emerging platforms like Beauty Evolution. Read More

While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More

Dr. Daniel Langer on the hidden dangers that can destroy luxury value and decrease the potential for luxury brands to be profitable and successful. Read More