Gen Z
Chinese Designer Collaborations Are A Must For Global Brands
Recent years have seen a number of fashion brands tapping emerging and established Chinese designers for special collections or products. Read More
Beaches, Brands, And Billionaires: The Irresistible Rise Of Xiamen
Known for laid-back luxury tourism, Xiamen is also home to top young designers and the southeastern rich. Welcome to China's new fashion capital. Read More
What’s The Future Of China’s Beauty And Wellness? Join Us For A Webinar
Join Jing Daily’s expert panel for a deep dive into China’s wellness beauty trends on Monday, August 22, sponsored by marketing agency Tong. Read More
Gen Z Keep Their Cool With China’s New Sunwear Trend
Demand for protection from heatwaves has given rise to the Gen-Z pursuit of all things sun-related. Jing Daily explores why this trend is a hit with youth. Read More
When It Comes To Hard Luxury, China’s Digital Natives Want Real-Life Experiences
The common thread uniting hard luxury pop-ups is that their primary considerations are footfall and brand education rather than immediate sales. Read More
How China’s Gen Z Threatens Luxury As We Know It
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Read More
The Good Old Days: Why Nostalgia Amplifies Brand Collabs In China
One stand-out brand collaboration trend is the leveraging of familiar IPs from cartoons or national food brands that stir a sense of nostalgia. Read More
Q&A: Wai Social’s Olivia Plotnick on Brand Collaborations in China
Jing Daily catches up with Olivia Plotnick of Wai Social to discuss the importance of brand collaborations in China, top trends, and risks to consider. Read More
The New Game of Luxury: Gen Z in China
Although Gen Zers contribute to less than 20 percent of luxury spending worldwide, they are critical in influencing the preferences of older consumers. Read More
La Mer’s Ocean Conservation Makes Waves in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
