Gen Z
Can Bilibili Keep Winning the Online Video Arena?
The Chinese entertainment giant and video-sharing platform Bilibili recorded both a 70-percent revenue increase and a strong user retention rate for Q2. Read More
Bain & Company: Chinese Consumers Will Make Up Half of Global Luxury Purchases by 2025
The latest Bain & Company report shows Chinese consumers will account for nearly 50 percent of the luxury — valued at €320-330 billion — by 2025. Read More
Ruder Finn & CSG 2020 Forecast Shows Silver Lining in the China Luxury Market
Despite the overall dampened consumer confidence shared among mainland and Hong Kong respondents, online channel and lower-tier cities show great potential. Read More
WWD’s Digital Beauty Forum 2020
The next wave of disruption On February 12, 2020 in New York, Women’s Wear Daily will bring together executives across the industry to share perspective on digital trends and issues that are shaping beauty brand marketing in 2020 and beyond. Indie and established brands will join retailers and digital innovators to provide insight into a ... Read More
Adidas HK Store Hit By Protesters After Announcing New Ambassador & More
Adidas announced Chinese actress Liu Yifei to be its womenswear ambassador, who has publicly shown her support to the HK police, thus angering protesters. Read More
Why Western Luxury Brands Need Tik Tok
Tik Tok is the ultimate destination for short-videos, which makes it an ideal platform for brands to create video content to reach a younger consumer base. Read More
Will Alibaba’s AR Makeup Technology Change the Chinese Beauty Market?
It may take some time for Chinese beauty customers to fall in love with the virtual experience of AR makeup tools, but the potential is promising. Read More
What Luxury Brands Can Learn from Starbucks About Voice-Assist
Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read More
What Do Most luxury Brands Lack in China? Insights
The difference between winning and losing in China’s luxury market can be A.I. insights, so why aren’t companies implementing them? Read More
App Watch: Why Western Beauty Brands Should Collaborate with “Beauty Evolution”
To better engage Chinese consumers, Western luxury beauty brands should look beyond Weibo and WeChat and into emerging platforms like Beauty Evolution. Read More
