Gen Z

Fashion brands need new marketing approaches to meet the needs of the more discerning Chinese consumers. The approach requires Culture Marketing. Read More

Jing Daily spoke to McKinsey Senior Partner Achim Berg to better understand younger Chinese generations’ latest frenzy for art and luxury collaborations. Read More

In collaboration with Jing Daily, Sotheby’s hosted its first-ever luxury summit on March 29 to explore the “Future of Luxury: E-commerce in Asia.” Read More

As luxury consumers become younger and more discerning, niche luxury brands have found ways to attract more customers, particularly in China. Read More

Chinese shopping habits are changing, with more consumers buying homegrown luxury brands. And those same brands are looking to raise their profiles abroad. Read More

Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More

MAC Cosmetics' first interactive experience center was the result of six months of research to understand Gen Z's makeup purchase behavior in China. Read More

The Future of Luxury with Daniel Langer. Here are three lessons for luxury brands that want to continue to grow in China in the face of a slowing economy. Read More

Powered by innovation and disruptive technologies, this forum convenes the industry’s biggest names and today’s most cutting-edge digital solutions to reveal remarkable advancements in the beauty sphere and explore what is coming next. Enter Gen Z: Meet Beauty’s New Disruptors Harnessing The Power of Video Content Beyond The Chatbot: Fulfilling AI’s Promise Digital Natives: How ... Read More

For our first CEO breakfast series in New York, we spoke to Daniel Langer, CEO of the digital transformation agency Équité, to discuss how brands can survive during uncertain economic and political times. Read More