Gen Z

The Future of Luxury with Daniel Langer. Here are three lessons for luxury brands that want to continue to grow in China in the face of a slowing economy. Read More

Powered by innovation and disruptive technologies, this forum convenes the industry’s biggest names and today’s most cutting-edge digital solutions to reveal remarkable advancements in the beauty sphere and explore what is coming next. Enter Gen Z: Meet Beauty’s New Disruptors Harnessing The Power of Video Content Beyond The Chatbot: Fulfilling AI’s Promise Digital Natives: How ... Read More

For our first CEO breakfast series in New York, we spoke to Daniel Langer, CEO of the digital transformation agency Équité, to discuss how brands can survive during uncertain economic and political times. Read More

Jing Daily caught up with a trio of marketing experts to seek strategies on how luxury brands should target Chinese consumers in 2019. Read More

Taking a life of its own, Chinese-style marketing has followed neither existing textbooks nor tenets of ad gurus like David Ogilvy and George Lois. Read More

A new report by data intelligence company Kantar Group in collaboration with Tencent Holdings offers fresh insights into China’s Gen-Z shoppers. Read More

2018 saw new tax laws, growing consumer debt, and an unprecedented trade war in China, all of which had Western brands scrambling to make adjustments. Read More

China's affluent Gen-Zers have a somewhat contradictory view of themselves, a new report by Agility Research Group finds. Read More

In China, Gen-Zers are on their mobile phones more than eight hours a day. Millennials complain on social media if they get bad customer service. Read More

Douyin influencer Antoine Bunel shares his experience with the platform as well as advice for luxury brands planning to launch campaigns. Read More