Gen Z
Are Luxury M&As Long-Term China Plays in Disguise?
Recent acquisitions suggest a sense of urgency among luxury giants to branch out and invest in traditionally weaker areas. Read More
Don’t Bother Looking for the Next Shein
Shein’s success has motivated investment firms to kick off the search for similar companies that can become the next big thing among global Gen Z. Read More
Consumers Don’t Hate Your Brand, They’re Just Bored
One of the greatest challenges facing luxury brands today is the pressure to push the envelope in their marketing efforts to tap millennials and Gen Z. Read More
CollaBrands: Adidas Goes Green in Sustainability Partnerships With Disney and Depop
Gen Z and millennials seek out brands that represent their beliefs, and one of the core values for both demographics is the need for sustainability. Read More
CollaBrands: Sony and Discord Create a New Future for Social Media
One major consequence of the global pandemic has been the rapid digitalization of our everyday lives, from shopping to personal interactions. Read More
Branded Content Is the Path to Gen Z in 2021
Whether it comes in the form of talk shows or reality programming, branded content is critical to reach Gen Z consumers on their favorite platforms. Read More
Should Luxury Brands Tune Into Virtual Concerts?
Livestreamed shows have evolved to incorporate mesmerizingly artistic content with the potential for immense reach, making the concert industry more inclusive and accessible. Read More
What’s Behind Farfetch’s Success In China?
Farfetch’s VP of Greater China and APAC, Alexis Bonhomme, spoke with Jing Daily about post-pandemic luxury e-commerce in China and the company’s future. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Four
As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
Behind the Boom in Art x Brand Collaborations With Artestar’s David Stark
Jean-Michel Basquiat and Keith Haring may have long since passed away, but they're still playing a leading role in the pop culture zeitgeist of 2021 Read More
