Gen-Z consumers
What New Activewear Trends Reveal About Health and Wealth In China
Activewear is a crowded industry, with many global and local luxury brands jumping in. Can brands create a narrative to attract new Chinese consumers? Read More
Is China’s Logo Addiction Spreading?
The media has characterized Chinese consumers as logo crazy, but now it looks as if the rest of the world is beginning to fully embrace logomania as well. Read More
Young Chinese Want ‘Green’ Beauty (But Who Will Give it to them?)
Brands chasing the Chinese ‘green’ beauty market must navigate consumer aspirations, purchasing behaviors, and product definitions to find success. Read More
What China’s Gen Z Really Thinks of the Fake Luxury Market
Chinese Gen Zers' attitude towards buying fake goods are more likely to be driven by morality rather than financial considerations. Read More
Will LVMH Launch a Chinese Fashion Brand like Rihanna’s Fenty?
A theoretical digital luxury brand from China that employs a Chinese millennial influencer to direct it could be the next brand-building venture for LVMH. Read More
How to Best Reach Millennials? AI
Dr. Daniel Langer shared a recent project, which his team used the AI technologies to solve the in-store "youth traffic" problem of a luxury client. Read More
What You Need to Know About Luxury’s Extreme Disruption Force: Generation Z
The Future of Luxury with Daniel Langer. Gen Z's consumer habits are changing products and brands, and luxury companies need to keep up. Read More
How Brands Can Unlock China’s Gen-Z Spending Power
A new report by data intelligence company Kantar Group in collaboration with Tencent Holdings offers fresh insights into China’s Gen-Z shoppers. Read More
Here Are The 5 Different Personalities of Chinese Luxury Consumers
The London-based market research provider Euromonitor International argues its time to redefine Chinese consumers according to their “personality types” and suggests five new, distinct consumer categories. Read More
