Gen X
When China’s Luxury Market Sputters, Brands Must Diversify
Once life returns to normal, China’s cooling economy could cause serious problems for the luxury industry. So how should luxury brands adapt? Read More
Luxury Is A New Game. These Are The New Rules
The pandemic has reshuffled the luxury industry's deck. But brands that hope the game will return to "normal” are in for a rude awakening. Read More
Why Focusing on Gen Z Is A Matter Of Survival For Luxury Brands
Many luxury brands are reluctant to shift their focus to Generation Z. But underestimating the importance of young consumers can put their future in peril. Read More
How Gen Z And Millennial Needs Have Radically Changed Post-COVID-19
Millennial and Gen-Z consumers are more health-focused and want an improved quality of life post-COVID-19, and luxury brands must appeal to these urges. Read More
CyberPunks & Shopaholics: HK Researcher Tofugear Analyzes New Chinese Buying Behavior
In China, Gen-Zers are on their mobile phones more than eight hours a day. Millennials complain on social media if they get bad customer service. Read More
