Gen Alpha
With A Revenue Target Of $58.5 Billion In 2025, Luxury Can’t Ignore Shein’s Skyrocketing Success
As the battle for spending heats up, should luxury brand fashion executives look to Shein’s Gen Z and Gen Alpha strategies? Read More
Bain Report: China To Make Up 40% Of Luxury Consumers By 2030
Bain has adjusted its forecast about China’s luxury market as emerging regions gain steam. What are the trends shaping the industry in 2022 and beyond? Read More
How Will China’s Latest Cyber Laws Impact Luxury?
China continues to clampdown on tech, this time focusing on the pertinent issue of the exploitation of minors. What’s the luxury takeaway? Read More
Why Luxury Brands Must Jump On China’s Cute “Meng” Trend
Translated as “cute” in Chinese, Meng (萌) is the adorable pop trend taking over young China. But can Western luxury brands capitalize on it? Read More
Meet Generation Alpha: The Shrewdest Luxury Consumers Ever?
Even though some in the next generation of luxury consumers haven’t been born yet, luxury brands would be wise to study Generation Alpha now. Read More
