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Why China Is Boycotting These Western Brands (Again)
H&M, Nike, Zara, and the GAP have been accused by Chinese customs of selling substandard childrenswear with potential health hazards. Netizens are furious. Read MoreThe Review: Gap Apologises After ‘Incorrect’ China T-Shirt, and More
In this edition of The Review, we round up breaking news discussed in our daily newsletter from May 15-19, 2018. Read More5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read MoreTrending in China: Zhou Dongyu’s Lancome Lipstick Campaign Is Spreading Like Wildfire
From Zhou Dongyu's lipstick campaign for Lancome to the Gap's WeChat collaboration, here are what Chinese consumers are buzzing about on social media today. Read MoreWill China’s Expanding Waistlines Solve Retailers’ ‘Vanity Sizing’ Dilemma?
China's troubling obesity rate is on the rise, which may cause clothing companies to rethink their sizing strategies. Read MoreAmerican Fashion Brands Hitting “Emotional Sweet Spot” In Hong Kong
Since American traders moved to Hong Kong in 1842 following the First Opium War, American brands have proliferated in the city to include Levi’s, Calvin Klein, Gap and DKNY. Read MoreChinese E-Commerce Giant Tmall Woos American Brands
Tmall recently embarked on its first U.S. tour, hitting Chicago, Detroit, Atlanta and Seattle in search of new business opportunities and retail partnerships. Read MoreVersace For H&M Sees Chinese Shoppers Packing Stores…To Make Returns
Following the release of the highly anticipated Versace for H&M collection in China, Chinese media reports this week that the enthusiasm that initially met the collaboration has been replaced by… Read MoreRandom Ad Appearance Of The Day: Kobe Bryant For Smart China
While China can't yet compete with Japan or South Korea in terms of attracting Hollywood stars for ad campaigns, every year we see more western celebrities hawking brands for a… Read MorePricewaterhouseCoopers Report: China Ripe For Online Retail “Explosion”
As one would expect, China features heavily in this new report on retail and consumer trends, with PricewaterhouseCoopers bullish about the country's nascent online marketplace and red-hot luxury market. Read More