gap
The Review: Gap Apologises After ‘Incorrect’ China T-Shirt, and More
In this edition of The Review, we round up breaking news discussed in our daily newsletter from May 15-19, 2018. Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
Trending in China: Zhou Dongyu’s Lancome Lipstick Campaign Is Spreading Like Wildfire
From Zhou Dongyu's lipstick campaign for Lancome to the Gap's WeChat collaboration, here are what Chinese consumers are buzzing about on social media today. Read More
Will China’s Expanding Waistlines Solve Retailers’ ‘Vanity Sizing’ Dilemma?
China's troubling obesity rate is on the rise, which may cause clothing companies to rethink their sizing strategies. Read More
American Fashion Brands Hitting “Emotional Sweet Spot” In Hong Kong
Since American traders moved to Hong Kong in 1842 following the First Opium War, American brands have proliferated in the city to include Levi’s, Calvin Klein, Gap and DKNY. Read More
Chinese E-Commerce Giant Tmall Woos American Brands
Tmall recently embarked on its first U.S. tour, hitting Chicago, Detroit, Atlanta and Seattle in search of new business opportunities and retail partnerships. Read More
Versace For H&M Sees Chinese Shoppers Packing Stores…To Make Returns
Following the release of the highly anticipated Versace for H&M collection in China, Chinese media reports this week that the enthusiasm that initially met the collaboration has been replaced by high return and exchange rates at stores in Beijing, Hangzhou and Shanghai. Read More
Random Ad Appearance Of The Day: Kobe Bryant For Smart China
While China can't yet compete with Japan or South Korea in terms of attracting Hollywood stars for ad campaigns, every year we see more western celebrities hawking brands for a Chinese audience. Read More-
PricewaterhouseCoopers Report: China Ripe For Online Retail “Explosion”
As one would expect, China features heavily in this new report on retail and consumer trends, with PricewaterhouseCoopers bullish about the country's nascent online marketplace and red-hot luxury market. Read More -
Beijing Roundup: Gap in China, Tiffany & Co Celebrates, Beijing Vs Shanghai Fashion Week
In this week's Beijing roundup: China's first Gap stores set to open; Tiffany & Co. holds a lavish event at the Forbidden City; and Chinese bloggers debate the age-old question: Beijing or Shanghai? Read More
