gap
The new lying flat? China’s Gen Z embraces ‘exquisite poverty’
Amid China's economic slowdown, Gen Z embraces "exquisite poverty," balancing luxury and thrift. OEM shopping and group buying underscore this shift. Read MoreFashioning a comeback: Gap rebrands in China with Baozun
Six months after its sale to Baozun, Gap China is in the midst of revamping its brand image. Is it on the right track? Read MoreWu Tiao Ren Gets Beautified, Gap x Attempt, And Clot x The North Face: China Collabs Of The Week
This week’s local brand collaborations reflect the rise of Chinese streetwear power players and niche names like Attempt. Read MoreMove Over Crypto Bros, It’s Time To Meet The Women Of Web3
The male-dominated landscape of Web3 is changing for the better, but there’s still a long way to go. Jing Daily meets the women blazing the trail for change in the… Read MoreWill Kanye’s Controversy Impact Yeezy Gap Engineered By Balenciaga In China?
Shoppers lined up for hundreds of meters around Gap's Shanghai store, eager to get their hands on one of the most unusual team-ups in brand collab history. Read MoreWhy China Is Boycotting These Western Brands (Again)
H&M, Nike, Zara, and the GAP have been accused by Chinese customs of selling substandard childrenswear with potential health hazards. Netizens are furious. Read MoreThe Review: Gap Apologises After ‘Incorrect’ China T-Shirt, and More
In this edition of The Review, we round up breaking news discussed in our daily newsletter from May 15-19, 2018. Read More5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read MoreTrending in China: Zhou Dongyu’s Lancome Lipstick Campaign Is Spreading Like Wildfire
From Zhou Dongyu's lipstick campaign for Lancome to the Gap's WeChat collaboration, here are what Chinese consumers are buzzing about on social media today. Read MoreWill China’s Expanding Waistlines Solve Retailers’ ‘Vanity Sizing’ Dilemma?
China's troubling obesity rate is on the rise, which may cause clothing companies to rethink their sizing strategies. Read More