gap
The new lying flat? China’s Gen Z embraces ‘exquisite poverty’
Amid China's economic slowdown, Gen Z embraces "exquisite poverty," balancing luxury and thrift. OEM shopping and group buying underscore this shift. Read More
Fashioning a comeback: Gap rebrands in China with Baozun
Six months after its sale to Baozun, Gap China is in the midst of revamping its brand image. Is it on the right track? Read More
Wu Tiao Ren Gets Beautified, Gap x Attempt, And Clot x The North Face: China Collabs Of The Week
This week’s local brand collaborations reflect the rise of Chinese streetwear power players and niche names like Attempt. Read More
Move Over Crypto Bros, It’s Time To Meet The Women Of Web3
The male-dominated landscape of Web3 is changing for the better, but there’s still a long way to go. Jing Daily meets the women blazing the trail for change in the… Read More
Will Kanye’s Controversy Impact Yeezy Gap Engineered By Balenciaga In China?
Shoppers lined up for hundreds of meters around Gap's Shanghai store, eager to get their hands on one of the most unusual team-ups in brand collab history. Read More
Why China Is Boycotting These Western Brands (Again)
H&M, Nike, Zara, and the GAP have been accused by Chinese customs of selling substandard childrenswear with potential health hazards. Netizens are furious. Read More
The Review: Gap Apologises After ‘Incorrect’ China T-Shirt, and More
In this edition of The Review, we round up breaking news discussed in our daily newsletter from May 15-19, 2018. Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
Trending in China: Zhou Dongyu’s Lancome Lipstick Campaign Is Spreading Like Wildfire
From Zhou Dongyu's lipstick campaign for Lancome to the Gap's WeChat collaboration, here are what Chinese consumers are buzzing about on social media today. Read More
Will China’s Expanding Waistlines Solve Retailers’ ‘Vanity Sizing’ Dilemma?
China's troubling obesity rate is on the rise, which may cause clothing companies to rethink their sizing strategies. Read More
