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How Western Brands Can Master The Chinaverse
As China storms ahead with its metaverse expansion, Jing Daily explores how Western brands can master the country's booming virtual market. Read More
Chanel Hosts A Chengdu Electro Music Party For Watch Launch
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Can 40 Years of Michael Kors Still Woo China?
Michael Kors launched its Fall 2021 Collection digitally — celebrating its 40th anniversary — and reached Chinese consumers via a live telecast in Shanghai. Read More
How Luxury Watchmakers Make Themselves Relevant To Chinese Shoppers
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from the likes of Michael Kors, Croquis, and Tmall. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing campaigns in China through December 15, featuring TAG Heuer, Infiniti, Tissot, Audi, and Olay. Read More
Tourism Bureaus Court Chinese Stars With Hope That Crowds Will Follow
California, New Zealand, and Vancouver all hope that Chinese superstars as tourism ambassadors will help draw China's high-spending visitors. Read More
Longchamp Cuts The Ribbon In Nanjing
Following up the launch last month of the sprawling "Maison Canton Road" location in Hong Kong, this week the French leather and luxury goods maker Longchamp cut the ribbon on… Read More
