gaming
Why Gen-Z Symbols Are Different in China
Brands should be immersing themselves in the universes of Chinese Gen-Z symbolism. But what are these worlds, and where can they be found? Read More
Will Luxury Brands Get Tangled Up in China’s Gaming Crackdown?
With every fast-rising trend in China, seasoned brands have become accustomed to the risk of government involvement at any time to impose new regulations. Read More
How Gen-Z Anxiety Is Shaping The China Market
The comfortable Gen-Z lifestyle also comes with many new pressures, which is why brands should look to ease their burden with light-hearted entertainment. Read More
4 Key Takeaways From the Jing Daily x Wunderman Thompson Report – Transcendent Retail: APAC
The past 18 months have witnessed an evaporation of the borders separating markets and media, accelerating retail’s march towards digitalization. Read More
Why Brands Need To Keep Tabs On China’s Turbulent Gaming Sector
As fashion and beauty brands venture into China’s booming gaming industry, they should be wary of Beijing's increasing crackdowns on its tech giants. Read More
Will Gucci’s Digital Bag Disrupt Luxury?
An experience engineered between Gucci and the online gaming platform Roblox has proven to be a valuable experiment for Kering’s jewel in the crown. Read More
Luxury’s Next Frontier: Live Action Role Playing
Society's appetite for true crime content has snowballed. China’s youth are now taking the next step, live action role playing real life murder games. Read More
When Will Beauty Benefit From the Global Gaming Boom?
Throughout the past year of global coronavirus lockdowns, our digital selves are likely to have seen far more public exposure than our physical selves. Read More
5 Things To Know Before Jumping on the NFT Bandwagon
From IP protection and sustainability concerns to what consumers really want, here are some things brands should know before boarding the NFT train. Read More
Should Luxury Brands Tune Into Virtual Concerts?
Livestreamed shows have evolved to incorporate mesmerizingly artistic content with the potential for immense reach, making the concert industry more inclusive and accessible. Read More
