gaming
4 Key Takeaways From the Jing Daily x Wunderman Thompson Report – Transcendent Retail: APAC
The past 18 months have witnessed an evaporation of the borders separating markets and media, accelerating retail’s march towards digitalization. Read More
Why Brands Need To Keep Tabs On China’s Turbulent Gaming Sector
As fashion and beauty brands venture into China’s booming gaming industry, they should be wary of Beijing's increasing crackdowns on its tech giants. Read More
Will Gucci’s Digital Bag Disrupt Luxury?
An experience engineered between Gucci and the online gaming platform Roblox has proven to be a valuable experiment for Kering’s jewel in the crown. Read More
Luxury’s Next Frontier: Live Action Role Playing
Society's appetite for true crime content has snowballed. China’s youth are now taking the next step, live action role playing real life murder games. Read More
When Will Beauty Benefit From the Global Gaming Boom?
Throughout the past year of global coronavirus lockdowns, our digital selves are likely to have seen far more public exposure than our physical selves. Read More
5 Things To Know Before Jumping on the NFT Bandwagon
From IP protection and sustainability concerns to what consumers really want, here are some things brands should know before boarding the NFT train. Read More
Should Luxury Brands Tune Into Virtual Concerts?
Livestreamed shows have evolved to incorporate mesmerizingly artistic content with the potential for immense reach, making the concert industry more inclusive and accessible. Read More
CollaBrands: Co-Branding in the Digital World
This week our focus is on the growth of digital co-branding — partnering with digitally native brands to increase brand awareness and drive consumer demand. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Four
As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
Gaming Keeps Tencent Green in Q4
Tencent saw balanced growth across all its core business segments, but its standout was international gaming, which grew by 43 percent. Read More
