gaming
When Will Beauty Benefit From the Global Gaming Boom?
Throughout the past year of global coronavirus lockdowns, our digital selves are likely to have seen far more public exposure than our physical selves. Read More
5 Things To Know Before Jumping on the NFT Bandwagon
From IP protection and sustainability concerns to what consumers really want, here are some things brands should know before boarding the NFT train. Read More
Should Luxury Brands Tune Into Virtual Concerts?
Livestreamed shows have evolved to incorporate mesmerizingly artistic content with the potential for immense reach, making the concert industry more inclusive and accessible. Read More
CollaBrands: Co-Branding in the Digital World
This week our focus is on the growth of digital co-branding — partnering with digitally native brands to increase brand awareness and drive consumer demand. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Four
As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
Gaming Keeps Tencent Green in Q4
Tencent saw balanced growth across all its core business segments, but its standout was international gaming, which grew by 43 percent. Read More
Meet The Brand That Made $3 Million In Digital Sneakers
RTFKT’s sneaker drop with FEWOCiOUS earned three million. Now, it’s auctioned off a gold sneaker for CNY on China’s digital marketplace, Treasureland. Read More
6 Brand Collaborations China Loved In February
In the current era of “mega collaborations,” straightforward one-on-one brand partnerships may no longer be enough to stand out from the crowd. Read More
Can Luxury Tap China’s Mobile Gaming Expansion?
Tencent’s PUBG has topped a list of Chinese mobile games, which, as a whole, earned more than $100 million in overseas markets during 2020. Read More
How Are Luxury Brands Juggling the Paradox of Exclusivity and Inclusivity?
In a world pushing for greater inclusivity, luxury’s focus is on the stories brands can tell and the experiences they can offer. Read More
