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gamification

  • NFT

    Looking For A New Handbag? Kate Spade’s Virtual Townhouse Has You Sorted

    Bethanie Ryder  |   Share
    The American fashion house is exploring marketing innovation with its first-ever Web3 project: an interactive virtual pop-up store with exclusive products. Read More
  • Market Analysis

    What’s Behind China’s Luxury Shopping Slowdown?

    Adina-Laura Achim  |   Share
    New research on the recent slowdown in Chinese luxury spending reveals that it is a short-term pause. But growing economic concerns may prove otherwise. Read More
  • Market Analysis

    What Luxury Brands Can Learn from Lanvin’s Blind Boxes

    Lisa Nan  |   Share
    Blind boxes are China’s new obsession, so companies from travel agencies to luxury Maison Lanvin are using them to reach local Gen Zers. Read More
  • Retail

    Will Post-Pandemic Retail Be Online Or Offline?

    Adina-Laura Achim  |   Share
    Much has been made of the post-pandemic shift to e-commerce. But some retail executives believe offline sales will slowly start to surge again. Read More
  • Tech

    These Global Brands Are Conquering The Virtual World

    Adina-Laura Achim  |   Share
    In today’s post-pandemic reality, the virtual realm offers limitless and safe ways for luxury houses to connect with consumers in China and beyond. Read More
  • As China’s CNY Spending Habits Change, Alibaba Adapts

    Adina-Laura Achim  |   Share
    Normally, China handles the world’s largest annual human migration during CNY. But this year’s celebrations saw 61-percent fewer journeys than in 2019. Read More
  • Presented By Adidas

    How adidas’ 2021 Campaign Won Chinese New Year

    Wenzhuo Wu  |   Share
    Jing Daily analyzes the creative storytelling and cutting-edge omnichannel communication strategies of adidas’ Chinese New Year 2021 campaign. Read More
  • Retail

    What China’s Arcade-Game Obsession Says About the Future of Retail Gamification

    Jiaqi Luo  |   Share
    Luxury brands are leveraging on young Chinese's love for gaming and luxury shopping to enhance the overall brand experience. Read More
  • How Farfetch Leverages Its WeChat Strategy

    Yiling Pan  |   Share
    In its operation in China, Farfetch places a great emphasis on the use of No.1 social media app WeChat, and here is how exactly they do it. Read More
  • Exclusive: Burberry Launches 2 Handbags Just for China on First WeChat Mini-Program

    Tamsin Smith  |   Share
    In time for Chinese Valentine’s Day, Burberry becomes the next in a cluster of luxury brands to launch an official WeChat mini-program. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/22/2023

Index LevelDaily Change% Change
260.76+$0.230.09%
LVMHKeringRichemont
+$0.6-$0.03-$0.17
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