gamification
3 Successful Marketing Strategies to Win Over the New Chinese Consumer
Brands are finding increasingly creative ways to track down their target consumers and keep them engaged through social media to encourage sales. Read More
10 Great Luxury WeChat Campaigns to Honor Mom This Mother’s Day
Many high-end brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday. Read More
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Chanel is bringing WeChat followers to a pop-up store in Shanghai, while Mei.com is using fashion influencers to dish out style tips. Read More
6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China
From O2O and KOLs, to gamification and Moments ads, here's how luxury brands are using WeChat to reach China's digital natives. Read More
Angelababy and WildAid Take to WeChat for a Game That Brings the Pangolin Plight to Light
Angelababy is following other celebrities before her in campaigning for a mammal sought by wealthy Chinese who believe they have medicinal properties. Read More
Rules of the Game: Here’s Why Some WeChat Interactive and Gamification Campaigns Might Soon Disappear
Sharable WeChat H5 campaigns are common among luxury brands, but Tencent's push for Moments ads means restrictions abound. Read More
