gamification
Looking For A New Handbag? Kate Spade’s Virtual Townhouse Has You Sorted
The American fashion house is exploring marketing innovation with its first-ever Web3 project: an interactive virtual pop-up store with exclusive products. Read More
What’s Behind China’s Luxury Shopping Slowdown?
New research on the recent slowdown in Chinese luxury spending reveals that it is a short-term pause. But growing economic concerns may prove otherwise. Read More
What Luxury Brands Can Learn from Lanvin’s Blind Boxes
Blind boxes are China’s new obsession, so companies from travel agencies to luxury Maison Lanvin are using them to reach local Gen Zers. Read More
Will Post-Pandemic Retail Be Online Or Offline?
Much has been made of the post-pandemic shift to e-commerce. But some retail executives believe offline sales will slowly start to surge again. Read More
These Global Brands Are Conquering The Virtual World
In today’s post-pandemic reality, the virtual realm offers limitless and safe ways for luxury houses to connect with consumers in China and beyond. Read More
As China’s CNY Spending Habits Change, Alibaba Adapts
Normally, China handles the world’s largest annual human migration during CNY. But this year’s celebrations saw 61-percent fewer journeys than in 2019. Read More
How adidas’ 2021 Campaign Won Chinese New Year
Jing Daily analyzes the creative storytelling and cutting-edge omnichannel communication strategies of adidas’ Chinese New Year 2021 campaign. Read More
What China’s Arcade-Game Obsession Says About the Future of Retail Gamification
Luxury brands are leveraging on young Chinese's love for gaming and luxury shopping to enhance the overall brand experience. Read More
How Farfetch Leverages Its WeChat Strategy
In its operation in China, Farfetch places a great emphasis on the use of No.1 social media app WeChat, and here is how exactly they do it. Read More
Exclusive: Burberry Launches 2 Handbags Just for China on First WeChat Mini-Program
In time for Chinese Valentine’s Day, Burberry becomes the next in a cluster of luxury brands to launch an official WeChat mini-program. Read More
