Furla
The Battle Between Niche and Accessible Luxury Brands for Young Chinese Consumers Begins
China’s young consumers are falling in love with global niche brands. Will this consumer shift only add to the accessible luxury brands’ problems in China? Read More
Can Vipshop Keep Defying the Odds with its New Offline Stores?
A rising star in discount sales, Vipshop has somehow managed to compete with its bigger competitors. But will opening offline shops help or hurt its cause? Read More
The Women’s Day Celebrations – or Lack Thereof – from Luxury Brands in China
Women’s Day receives much less attention from luxury fashion brands in China. Here's a roundup of 5 brands that are smartly celebrating it in 2019. Read More
Luxury Brands Localize Festival Campaign through WeChat
Luxury brands take advantage of festivities to promote brand awareness and increase online purchases through the social media app WeChat. Read More
Tripled Profit Not Enough to Satisfy JD.com Investors in Q3
Despite a huge increase in net profit in the quarter, JD.com's Q3 earnings missed revenue estimates, disappointing investors. Read More
Luxury Brands Doubled Down on Singles’ Day, and Succeeded
As Singles’ Day has evolved and the Chinese luxury market has bloomed, the presence of, and approach taken by luxury brands have changed significantly. Read More
Naughty or Nice? Rating Luxury Brands’ Christmas WeChat Campaigns
Many luxury brands launched Christmas campaigns for the Chinese market on WeChat. However, only some are good for goodness’ sake. Read More
8 Great Luxury WeChat Campaigns to Cash-in on Singles Day Shopping Craze
Here are eight Singles Day WeChat campaigns conducted by luxury fashion brands in China that have caught Jing Daily's attention. Read More
What Commercial Real Estate Says About China’s Next Luxury Gold Mine
The vigor index of China’s commercial real estate properties indicates that accessible luxury goods consumption is gaining momentum. Read More
These WeChat Campaigns Won Over Chinese Luxury Tourists During China’s ‘Super’ Golden Week
China had an eight-day Golden Week holiday this year, which, for luxury brands, represents a key opportunity to capture the attention of Chinese travelers. Read More
