fur
Following Gen-Z Trends, Kering Bans Fur Globally
The luxury conglomerate Kering has announced a total ban on animal fur across all its brands, a move millennial and Gen-Z consumers have demanded. Read More
Has Fur Finally Had Its Day in China?
Prada, Michael Kors, and Gucci have all signed up to be fur-free. Now China’s biggest kids brand joins the list. Has fur finally had its day? Read More
Why Luxury Brands Must Radically Rethink Sustainability
Younger generations are more concerned with sustainability, and it’s time for luxury to address their needs wholeheartedly. Read More
A Fur-Free Future Depends On China
Global attitudes towards fur are changing, but China is both producing and consuming more fur than ever. What will it take to change that? Read More
Trump’s New Tariffs May Benefit China’s Luxury Counterfeiters
The next wave of U.S. tariffs is likely to create an unexpected winner: China's lucrative billion-dollar counterfeit industry. Read More
Fur Faces Opposition in Chinese Fashion Industry
China is responsible for 75 percent of the fur sold globally. Now brands in China are drawing attention to the harm caused by a material often associated with luxury. Read More
Will PETA’s Surprisingly Classy China Ad Affect Attitudes Toward Fur?
Although PETA has tarnished its brand image in the United States through crass and over-the-top marketing, Ogilvy & Mather helped it take a more subdued approach to targeting China's booming… Read More
China A Key Market For Canadian Fur Producers
Following decades of decline in the North American market due to changing fashion tastes and ethical concerns, and steadily dropping demand in formerly red-hot markets like Japan and South Korea,… Read More
