fuerdai
Four Strategies for Selling Pearls to Chinese Millennials
While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Read More
What the Fashion World Needs to Know About Wendy Yu
Through her investment firm, Yu Holdings, Wendy Yu is becoming one of the most prominent investors in high-end fashion from China. Read More
A Porsche Service Center in Shenzhen Plans to Spray Eau de Racetrack
How far are luxury brands willing to take the experiential retail trend in China? Jebsen Motors Managing Director Joachim Eberlein introduces its service center's racetrack floors, lattes with 3D-printed foam… Read More
Middle-Class Parents Who Give Kids ‘Rich’ Lifestyle Called Out Online
Today, Chinese consumers are talking about a botched Maserati robbery and a social phenomenon where middle-class parents give their children falsely luxurious lifestyles. Read More
Young, Rich and Responsibility Free: How Luxury Brands Are Persuading Wealthy Chinese Millennials to Spend Their Cash
Luxury marketers in China are targeting two different kinds of wealthy millennials, the fuerdai and post-90s 'explorers.' Read More
Preparing For China’s ‘Fusandai’: Will Third-Generation Heirs Take After Wealthy Parents?
Members of China's infamous "wealthy second generation" are having children, and the media has started speculating over what these "wealthy third-generation" children might inherit. Read More
What It’s Like To Get Up-Close And Personal With China’s New Elite
We all know the stereotypes about the ostentation of China's "new rich," but author Susie Gordon has experienced it firsthand. Read More
China On Track To Be World’s Biggest Cognac Consumer
Already the world's largest importer of cognac in terms of value, China is expected to surpass the US to become the top cognac consumer by 2020. Read More
