fu’er dai
Chinese International Students Are the New Brand Champions
With plenty of disposable income and ample access to the latest international trends and brands, Chinese students abroad have an outsized influence on the style of their peers' back home. Read More
9 Slang Terms That Explain Chinese Consumer Culture
From fu’er dai to tuhao, here's a primer on Chinese slang we've devised in order to help you better understand the culture of Chinese consumers. Read More
