FRED
7Up, Skaters, And The Pet Economy: China Collabs of the Week
Whether its partnering with beverage brands or creating mini streetwear apparel for pets, brands are finding new ways to connect to Gen Z in China. Read MoreHow Luxury’s Top CEOs Tackled China in 2021
With COVID-19 variants disrupting business in 2021, luxury CEOs weathered the storm by expanding their footprint in China. Here’s how brands bounced back. Read MoreHow LVMH Jewelry Brand FRED Conquered China
The first LVMH-owned jewelry brand, FRED, had a surprisingly good year in China. Read More