france
Alibaba Takes Aim At French Luxury With New Government Deal
As part of an ongoing push to appear more upscale, China's e-commerce leader teams up with the French government to help get new brands to set up shop on Tmall. Read More
Shanghai Serves As Launch Spot For Air France’s Luxe First-Class Suite
With an eye on affluent Chinese passengers, the French airline headed to China to unveil its new La Première designer suite. Read More
WeChat Offers France Direct Line To Mobile-Savvy Chinese Tourists
As countries all over the world search for new ways to attract moneyed Chinese tourists, the French Embassy in China plans to reach them on their mobile devices. Read More
New Zealand And United States Are Best At Making Chinese Tourists Happy
A Chinese government survey of Chinese travelers asking which countries left them the most satisfied with their visits finds that New Zealand and the United States top the list. Read More
Chinese Students Flock To France To Fill Luxury’s Demand For China Know-How
As luxury's demand for Chinese speakers surge worldwide, more and more Chinese students are going to France to study the industry. Read More
Case Study: Shang Xia’s ‘Seeding Man’ Campaign Projects ‘Made In China’-Chic
For the Hermès-owned Chinese luxury label's Paris boutique opening, digital agency Fred & Farid created a unique social media campaign aimed at proving that "made in China" can mean high… Read More
France Government Official: Don’t Worry About French Luxury Sales In China
Luxury sales in China remain a matter of national importance for France, which has much to gain from Chinese consumers' continued interest in the country's haute brands. Read More
France’s Nuit de Chine Aims To Woo Coveted Chinese Tourists
The top travel destination shows its dedication to courting Chinese travelers with a new four-day cultural program in time for Chinese New Year. Read More
Video: A Closer Look At China’s Fake Wine Epidemic
As Chinese consumers become more savvy about obvious fakes, counterfeiters are employing increasingly sneaky methods to trick them. Read More
Paris Slumps, London Soars In Chinese Tourist Spending
While British efforts to attract Chinese travelers have paid off with a massive increase in spending, some retailers in France are seeing significant sales declines. Read More
