fragrances
Meet The Local Fragrance Brands Preparing To Go Global
Gabby YJ Chen looks at three Chinese fragrance labels ready to enter the international market. Which will be the first to smell worldwide success? Read More
Why Chinese Fragrance Brands Are Outpacing Their Global Competitors
Just as C-beauty brands become all the rage among young consumers, Chinese fragrance producers are appealing to the new generation of shoppers. Read More-
Why Guochao Is So Important To China’s Cultural Consumers
There has been a strong uptick in interest in Guochao products over the past two years, but will that momentum continue through 2022? Read More 
3 Unexpected Luxury Growth Categories Coming to China
Despite a gloomy global economy, China’s luxury market continues to break new ground. Here are three luxury categories with massive development potential. Read More
Who Will Fill China’s Gaping Luxury Fragrance Void?
China’s fragrance market is predicted to grow three times faster than the global market. So brands wanting to enter this market should act now. Read More
Can Estée Lauder and L’Oréal Hold Onto Their Lead in China?
China’s beauty market is expected to hit $57 billion by 2040, according to NellyRodi and Luxurynsight. How should brands prepare for the next 20 years? Read More
Takeaways From Jing Daily’s Webinar “The Future of C-Beauty: Cosmetics, Gen Z and Influence”
Our recent webinar on the future of C-Beauty was packed with innovative case studies and best practices to appeal to Chinese consumers. Read More
Dior Enters the Metaverse With Customizable Avatars
Luxury fashion house Christian Dior is the latest name to tap digital fashion by partnering with metaverse avatar platform Ready Player Me. Read More
Why China’s Shopping Festivals and Holidays Are Key For Fragrance Brands
Holidays such as Qixi offer compelling opportunities for overseas fragrance brands to create special offerings for Chinese consumers. Read More
How To Sell Luxury Fragrances in China Today
Given budget discrepancies, points of entry into the China market will vary for high-end fragrance brands both large and small. Read More
