fragrance
Chinese Fragrance Label Documents Opens Scented Bookstore In Shanghai
Although using literature in luxury marketing is nothing novel, Documents is the first brand to open a permanent bookstore in China. Read More
Byredo, Penhaligon’s Parent Puig Reports Stellar Revenue Growth, Eyes China’s Niche Fragrance Market
Eager to expand its fragrance market share in China, the Spanish beauty giant faces stiff competition from rising homegrown brands Read More
Why Creed x Robbi Debunks The Need For China-Only Releases
As meta-human Ayayi shows off her Creed x Robbi toy, the fragrance brand’s CEO Sarah Rotheram discusses why they chose to launch worldwide instead of only in China. Read More
Opening The Door To China’s Advent Calendar Market
Following Chanel’s disastrous attempt last year, here’s what luxury brands need to know about the advent calendar space in China. Read More
Moncler Ushers In A New Chapter With Its 70th Anniversary Celebration
Moncler inaugurated a 70-day program of special events and brand experiences around the world to mark its 70th anniversary. Read More
Niche Fragrances Are Booming In China, And Global Brands Are Taking Note
Even as questions arise about the strength of Chinese consumer demand, the country's personal fragrance market could remain a bright spot. Read More
Fragrance x Accessory: How Chinese Brands Create Unexpected Collaborations
Chinese fragrance brand Documents announced its collaboration with local accessory brand Yvmin, dropping a limited-edition gift box for the Qixi Festival. Read More
China’s Booming Fragrance Market Offers Plenty of Room For Newcomers
Low awareness of fragrance in China means challenges and opportunities for newcomers to establish a foothold in the fast-growing market. Read More
Domestic Brands Are the Future of China’s Luxury Fragrance Market
An evolution in consumer tastes is boosting sales of high-end Chinese fragrance makers, threatening the dominance of entrenched foreign luxury brands. Read More
ByteDance, TikTok’s Owner, Dives Into the Fragrance Race with EMOTIF
TikTok’s parent company, ByteDance, will soon launch its own fragrance brand, EMOTIF. How successful might the tech giant’s venture into this category be? Read More
