fragrance
How MCM Is Winning Over New Chinese Luxury Shoppers Via Youth Culture
MCM was once a leader of logomania hype among Chinese millennials. But its latest rebrand cleverly repositions the luxury brand for young Gen-Z shoppers. Read More
How Long Can Hermès Rely on Birkin’s Allure?
Hermès is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Read More
Can Beauty Save Lingerie Brand La Perla?
Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Read More
Decoding The Future Of Masculinity In China
In a rapidly changing China, Jing Daily has outlined three emerging trends to help luxury brands decode the future of masculinity. Read More
Who’s Winning The Male Fragrance Race In China?
Male fragrance is one of China’s fastest-growing sectors, with staggering 117-percent growth in the first quarter of 2021. But what names are winning? Read More
Will Easier Tmall Access Boost China Luxury?
Alibaba-owned retail platform Tmall will make it easier for luxury brands to launch stores on its site, but is that good for China luxury? Read More
Are Cruelty-Free Cosmetics Brands Ready For China?
New exemptions for cruelty-free cosmetics companies entering the China market are good news, but China’s local beauty leaders offer stiff competition. Read More
Is CHAO the Xiaohongshu for Men?
Launched in early 2019 by question-and-answer platform Zhihu, CHAO is staking out a claim to be the “Xiaohongshu for men.” Read More
The Scent Of Opportunity: How China’s Fragrance Market Can Reach Its Potential
Although high-end perfume has remained relatively novel in China, the market holds big potential for brands that make efforts to educate consumers. Read More
France Government Official: Don’t Worry About French Luxury Sales In China
Luxury sales in China remain a matter of national importance for France, which has much to gain from Chinese consumers' continued interest in the country's haute brands. Read More
