fragrance
Moncler Ushers In A New Chapter With Its 70th Anniversary Celebration
Moncler inaugurated a 70-day program of special events and brand experiences around the world to mark its 70th anniversary. Read More
Niche Fragrances Are Booming In China, And Global Brands Are Taking Note
Even as questions arise about the strength of Chinese consumer demand, the country's personal fragrance market could remain a bright spot. Read More
Fragrance x Accessory: How Chinese Brands Create Unexpected Collaborations
Chinese fragrance brand Documents announced its collaboration with local accessory brand Yvmin, dropping a limited-edition gift box for the Qixi Festival. Read More
China’s Booming Fragrance Market Offers Plenty of Room For Newcomers
Low awareness of fragrance in China means challenges and opportunities for newcomers to establish a foothold in the fast-growing market. Read More
Domestic Brands Are the Future of China’s Luxury Fragrance Market
An evolution in consumer tastes is boosting sales of high-end Chinese fragrance makers, threatening the dominance of entrenched foreign luxury brands. Read More
ByteDance, TikTok’s Owner, Dives Into the Fragrance Race with EMOTIF
TikTok’s parent company, ByteDance, will soon launch its own fragrance brand, EMOTIF. How successful might the tech giant’s venture into this category be? Read More
Lanvin Scores Again with Blind-Box Marketing
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How MCM Is Winning Over New Chinese Luxury Shoppers Via Youth Culture
MCM was once a leader of logomania hype among Chinese millennials. But its latest rebrand cleverly repositions the luxury brand for young Gen-Z shoppers. Read More
How Long Can Hermès Rely on Birkin’s Allure?
Hermès is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Read More
Can Beauty Save Lingerie Brand La Perla?
Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Read More
