fourth-tier

An extensive new research report comparing spending habits between Chinese city tiers finds that luxury shoppers in different locations are buying for significantly different reasons. Read More

First-, second-, and third-tier city designations are useful, but regional cultures should also play an important part in brands' marketing strategies. Read More

If you've ever wondered exactly how Chinese consumer studies arrive at their findings, a new video by Thoughtful China takes an in-depth look at several experts' methodologies. Read More

Although some fashion companies are holding back from expanding too quickly into China's second- and third-tier cites, their presence is inevitable with the rapid growth occurring beyond Beijing and Shanghai. Read More

A new study by Ogilvy & Mather China’s consumer insights and trends team, Discovery, confirms that lower-tier cities should be anything but low on brands' lists of China priorities. Read More

Facing more saturated retail environments and greater competition in China's largest and most developed metropolitan areas, ad agencies and brand marketers are pushing their way into lower-tier cities, looking to tap a gradually expanding customer base. Read More

Armani plans to kick up its China efforts to tap the middle class in inland cities, a large and highly segmented group whose spending is expected to continue rising even as the broader luxury market in China registers lower annual growth rates. Read More