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Tag

fourth-tier

  • China’s Luxury Shoppers ‘More Emotional’ In First-Tier Cities

    Jing Daily  |   Share
    An extensive new research report comparing spending habits between Chinese city tiers finds that luxury shoppers in different locations are buying for significantly different reasons. Read More
  • Why Marketing Tiers Are Only Half The Story In China

    Jing Daily  |   Share
    First-, second-, and third-tier city designations are useful, but regional cultures should also play an important part in brands' marketing strategies. Read More
  • How Do China Market Researchers Acquire Their Data?

    Jing Daily  |   Share
    If you've ever wondered exactly how Chinese consumer studies arrive at their findings, a new video by Thoughtful China takes an in-depth look at several experts' methodologies. Read More
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    Luxe Brands Take Strategic Approach to China’s Lower-Tier Cities

    Liz Flora  |   Share
    Although some fashion companies are holding back from expanding too quickly into China's second- and third-tier cites, their presence is inevitable with the rapid growth occurring beyond Beijing and Shanghai. Read More
  • Study: Lower-Tier Consumers Leading The Way In China

    Jing Daily  |   Share
    A new study by Ogilvy & Mather China’s consumer insights and trends team, Discovery, confirms that lower-tier cities should be anything but low on brands' lists of China priorities. Read More
  • Lower-Tier Cities New Marketing Battleground In China

    Jing Daily  |   Share
    Facing more saturated retail environments and greater competition in China's largest and most developed metropolitan areas, ad agencies and brand marketers are pushing their way into lower-tier cities, looking to… Read More
  • Armani’s China “Pivot” Aimed At Inland Middle Class

    Jing Daily  |   Share
    Armani plans to kick up its China efforts to tap the middle class in inland cities, a large and highly segmented group whose spending is expected to continue rising even… Read More

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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 12/08/2023

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