fourth-tier
China’s Luxury Shoppers ‘More Emotional’ In First-Tier Cities
An extensive new research report comparing spending habits between Chinese city tiers finds that luxury shoppers in different locations are buying for significantly different reasons. Read More
Why Marketing Tiers Are Only Half The Story In China
First-, second-, and third-tier city designations are useful, but regional cultures should also play an important part in brands' marketing strategies. Read More
How Do China Market Researchers Acquire Their Data?
If you've ever wondered exactly how Chinese consumer studies arrive at their findings, a new video by Thoughtful China takes an in-depth look at several experts' methodologies. Read More
Luxe Brands Take Strategic Approach to China’s Lower-Tier Cities
Although some fashion companies are holding back from expanding too quickly into China's second- and third-tier cites, their presence is inevitable with the rapid growth occurring beyond Beijing and Shanghai. Read More
Study: Lower-Tier Consumers Leading The Way In China
A new study by Ogilvy & Mather China’s consumer insights and trends team, Discovery, confirms that lower-tier cities should be anything but low on brands' lists of China priorities. Read More
Lower-Tier Cities New Marketing Battleground In China
Facing more saturated retail environments and greater competition in China's largest and most developed metropolitan areas, ad agencies and brand marketers are pushing their way into lower-tier cities, looking to… Read More
Armani’s China “Pivot” Aimed At Inland Middle Class
Armani plans to kick up its China efforts to tap the middle class in inland cities, a large and highly segmented group whose spending is expected to continue rising even… Read More
