forevermark
Why Luxury Brands Should Care About China’s “Single Aristocrats”
China’s "single aristocrats,” the fast-growing group of millennials living the single lifestyle by choice, are well-off urban dwellers brands need to court. Read More
De Beers Diamonds Mines a Younger Clientele in China
De Beers opened a "new retail" Forevermark jewelry store in Shanghai, China to target the country's millennial consumers. Read More
Forevermark Teams Up With Chinese Supermodel Liu Wen For “A Promise Shared” Campaign
With its new campaign, Forevermark appears to be trying to build its brand in China around the idea of a "promise" that the company cares about the way its diamonds… Read More
