football
Kick off? Estée Lauder taps Asia’s male beauty market with Manchester United partnership
The beauty giant is hoping to score big with Manchester United’s huge Asian fanbase. Could this be a winning formula for selling male beauty products? Read More
Fendi gelato, Chinese footballers in Prada, and Yvmin x Shushu/Tong: China collabs of the week
High fashion crosses into multiple industries with trending collaborations from Prada, Fendi, and Shushu/Tong covering sports, jewelry, and ice cream, respectively. Read More
LV Campaign Taps Messi And Ronaldo As Qatar World Cup Kicks Off. Should More Luxury Brands Get In The Game?
The FIFA World Cup has just kicked off in Qatar, and China’s obsession for the sport represents a goal that luxury brands can’t afford to ignore. Read More
China’s Soccer Status to Get Barcelona Boost with New Mission Hills Academy
FC Barcelona has teamed up with the renowned Hainan-based golf and tennis hub to help put China on the map for its evolving footballing industry. Read More
China’s Billionaires Catch Soccer Investment Fever
China may not have a place at the World Cup, but that doesn't mean Chinese soccer isn't seeing big profits from fans at home. Read More
Fashion And Football: Brand Beckham Sets Eyes On China
Having made promotional appearances last year in Hong Kong and Beijing, Victoria Beckham is reportedly set to make her biggest attempt at cracking mainland China later this month. Read More
