florentia village
Will Chinese Outlet Malls Work For Luxury Brands in the Post COVID-19 Era?
Whether it’s by adding CRM systems or diversifying product and consumer profiles, outlet malls can still play a role for middle-class Chinese consumers. Read More
Why Luxury Brands Must Embrace Digital Outlets ASAP
Luxury sellers have seen their sales dwindle in China thanks to COVID-19, but there are short-term and long-term actions to take to improve their outlooks. Read More
Outlet Malls Seize WeChat to Bring Online Traffic Offline
Online shopping may be changing the physical retail landscape, but one part of the industry seems to remain resilient – outlet malls. Read More
Booming Chinese Luxury Outlet Launches own E-Commerce Platform
Florentia Village is expanding its brick-and-mortar presence in China, but it’s also ramping up its digital touch points to keep up with luxury’s online growth. Read More
Discount-Chic in China: Florentia Village Brings Italian Glamour to Outlet Shopping
Opulent Italian architecture, VIP treatment, and star-studded parties are all par for the course with the Italian outlet company's China expansion. Read More
Tianjin Unveils High-End Mega-Outlet Mall, Florentia Village
Covering an area of 60,000 square meters, with 42,000 square meters of gross leasing area, Florentia Village is a massive gamble on China's nascent outlet mall industry. Read More-
Here Come The Outlets: Italian Retail Group Investing $910 Million In Chinese “Shopping Villages”
This week, the Italian retailer RDM announced that it will invest nearly $1 billion to build five "Italian-style" high-end luxury outlet malls throughout China, operating under the name "Florentia Village." Read More
