florasis
Can Perfect Diary Take C-Beauty Global?
Perfect Diary has dominated China’s beauty market with its community building and innovative collaborations. But will these tactics work on a global stage? Read More
Why China Is The Only Luxury Superpower
Over the last five years, most luxury growth was generated by Mainland China or Chinese tourists, and the market is only becoming more crucial. Read More
Bvlgari Taps Into China’s Thirst For Art
The Social Edition is our weekly series highlighting luxury initiatives in China’s social media landscape, including WeChat, Weibo, Tmall, Douyin, and beyond. Read More
Watchmaker Panerai Makes A Digital Leap In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
C-beauty Disruptor Florasis Taps Rising Boy Band TNT As New Ambassador
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Peacebird, Florasis, and Clarins. Read More
The Best C-Beauty Campaigns for CNY
Jing Daily looks at five brilliant CNY campaigns from C-beauty brands and how these local names market for this traditional festival with modern twists. Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
How Brands Gear Up For This Year’s Holiday Season In China?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Florasis, Tiffany, and Dior. Read More
