fitness
Liu Genghong Is the Face of China’s Hottest Trend, Workout Livesteams
Singer Liu Genghong has emerged as the new face of China's fitness livestreaming trend, with 64 million followers on Douyin and a collaboration with Fila. Read More
Can Keep, An Online Fitness App, Help Luxury Brands Seize China’s Fitness Craze?
Keep, a unicorn in the field of online fitness, boasts 300 million users. Can luxury leverage the app to tap into China’s booming fitness sector? Read More
Why Athleisure Will Boom in Tier-2 & Tier-3 Cities
China’s fitness industry should reach $5.9 billion by 2022 as consumers focus on active lifestyles. Yet, Tier-1 cities won’t provide most of that growth. Read More
What Luxury Brands Can Learn From Peloton’s Treadmill Crisis
Peloton has become synonymous with connected fitness, but its response to treadmill safety issues has forced customers to break up with the brand. Read More
Hermès Makes Fitness High Fashion On WeChat
Hermès is the latest luxury brand to cash in on China’s wellness craze, launching yoga tutorials on its WeChat Mini Program and more. Read More
CollaBrands: The New High-Performance Active Lifestyle Collabs
Adidas x Peloton Peloton is a direct-to-consumer (DTC) sports brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton stationary… Read More
3 Chinese Social Apps To Bet On in 2021
As China’s Gen Zers embrace a post-pandemic lifestyle and flock online, here are three platforms where brands can find them in 2021. Read More
An Anta-Owned Reebok Could Be Big for Fitness in China
Adidas has confirmed plans to sell off U.S. fitness brand Reebok, which it purchased in 2006, as part of the German sportswear giant’s new five-year strategy (to be released in… Read More
How One Brand Conquered China’s Booming Luxury Appliance Market
From luxe loudspeakers to hi-tech fitness gadgets, pandemic constraints have heightened consumer demand for numerous luxury home appliances. Read More
Luxury Look: At-Home Fitness Is the One to Watch in 2021
While much of China has managed to return to a post-coronavirus sense of normalcy, at-home fitness appears to be here to stay and is evolving quickly. Read More
