fitness
China’s Niche Tanning Boom Challenges The ‘Fair Skin’ Beauty Status Quo
A booming interest in tanning is challenging China's mainstream beauty standard based on fair-skin norms, making it an unlikely status symbol. Read More
The China Ambition Behind Lululemon’s Footwear Launch
Since the outbreak of the COVID-19 pandemic, citizens’ improved awareness on wellbeing has been underpinning all aspects of life in China. Even though sportswear and many other categories in fashion… Read More
How Maia Active Is Winning The Athleisure Race
Luxury brands are finding it more challenging to get a leg up in China’s activewear segment. With a specific Asian-fit, Maia Active is a name to watch. Read More
It’s All Working Out for Activewear in China
From local activewear startups to the rise of niche sports, China's ever-changing fitness trends reflect a broad shift in values for Gen Z. Read More
Charlotte Tilbury Announces Gong Jun As Global Ambassador
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Liu Genghong Is the Face of China’s Hottest Trend, Workout Livesteams
Singer Liu Genghong has emerged as the new face of China's fitness livestreaming trend, with 64 million followers on Douyin and a collaboration with Fila. Read More
Can Keep, An Online Fitness App, Help Luxury Brands Seize China’s Fitness Craze?
Keep, a unicorn in the field of online fitness, boasts 300 million users. Can luxury leverage the app to tap into China’s booming fitness sector? Read More
Why Athleisure Will Boom in Tier-2 & Tier-3 Cities
China’s fitness industry should reach $5.9 billion by 2022 as consumers focus on active lifestyles. Yet, Tier-1 cities won’t provide most of that growth. Read More
What Luxury Brands Can Learn From Peloton’s Treadmill Crisis
Peloton has become synonymous with connected fitness, but its response to treadmill safety issues has forced customers to break up with the brand. Read More
Hermès Makes Fitness High Fashion On WeChat
Hermès is the latest luxury brand to cash in on China’s wellness craze, launching yoga tutorials on its WeChat Mini Program and more. Read More
