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2016 Saw Double-Digit Growth in Chinese Tourism Spending: UNWTO
China increased its lead as the world's most valuable tourism market in 2016, accounting for over double the tourism spending as the next runner-up. Read More
Why Targeting Chinese Independent Travelers Is Difficult for Tourism Businesses
For travel marketers looking to target China's growing number of independent travelers, it often turns out to be an expensive and difficult challenge. Read More
Why Hotels Stand to Gain from the Growth of Chinese Independent Travel
Chinese independent travelers are helping hotels boost their profits in a Chinese tourism market traditionally dominated by less profitable tour groups. Read More
Report: More Chinese International Tourists from China’s Lower-Tier Cities Crave Independent Travel
Cities like Xiamen and Kunming are now sources of major growth in Chinese international travelers—and they're starting to move away from group tour packages. Read More
Tech Spotlight: Mafengwo Gives Online Travel Planning a Social Twist
The popular Chinese travel social network is catching on with independent Chinese tourists and amateur travel bloggers looking for unique experiences. Read More
China’s Affluent Ditch The Tour Bus For Solo Travel
"Free and independent travel" is the new phrase marketers are buzzing about as Chinese travel plans quickly transform from group-oriented to individualized experiences. Read More
