first-tier
Where the Chinese Cultural Consumer Lives and Shops
The spending playground of the Chinese Cultural Consumer (CCC) is both local and global, encompassing a multifaceted field of aspiration-led subcultures. Read More
Luxury Lifestyles Banned On Little Red Book
Little Red Book has rolled out new guidelines banning ostentatious displays of wealth and requiring disclosure of sponsored content. Read More
China’s Luxury Shoppers ‘More Emotional’ In First-Tier Cities
An extensive new research report comparing spending habits between Chinese city tiers finds that luxury shoppers in different locations are buying for significantly different reasons. Read More
Report: China’s Retail Growth ‘Remains Vigorous’ With $1.7 Billion In Sales
A new report by Cushman & Wakefield finds that China is Asia's largest retail economy with top growth rates concentrated in lower-tier cities. Read More
Ferragamo Bets Big On China’s Rapid Second-Tier Growth
The Italian luxury brand's CEO believes that Beijing and Shanghai have been "overestimated" in terms of growth potential, but is pleased with the company's lower-tier expansion plan. Read More
Why Marketing Tiers Are Only Half The Story In China
First-, second-, and third-tier city designations are useful, but regional cultures should also play an important part in brands' marketing strategies. Read More
Prada Expands Inland As Greater China Profits Slow
Prada looks to second-tier cities to keep up the double-digit China growth recently reported in its first-quarter financial report. Read More
China’s Luxury Malls Still Struggle With High Vacancy Rates
As new shopping center construction slows in saturated top-tier cities, second-tier Chinese cities continue to present opportunities for domestic and international property developers. Read More
Sotheby’s To Enter Chinese Luxury Property Market In 2013
With eyes on the country’s wealthy homebuyers, Sotheby’s International Realty Affiliates plans to enter China’s luxury property market by the first half of next year, targeting first-tier cities such as… Read More
