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Tag

film

  • Market Analysis

    Why China’s Short Drama Boom Matters For Luxury

    Avery Booker  |   Share
    Short drama is an important trend, but the big question is whether this minutes-long format can actually mint valuable long-term IP. Read More
  • Content Commerce

    Luxury Content Commerce Collabs Go to Hollywood

    Steven Ekstract  |   Share
    A sure sign that the pandemic is winding down in the United States is the return of the summer movie box office season that kicks off with Memorial Day. Read More
  • Content Commerce

    What Dior’s “Nose” Knows About Premium Branded Content

    Julia Lu  |   Share
    While luxury brands have produced high-quality short films for many years, they are increasingly seeking to stand out by upgrading their content. Read More
  • Content Commerce

    Ongoing Pandemic to Fuel Brand-Funded Content in 2021

    Avery Booker  |   Share
    With consumers around the world still spending a significant amount of time at home — whether by choice or as required by law — traditional marketing strategies will become even… Read More
  • Marketing

    China’s ‘Leftover Women’ Back in Debate with New Skincare Campaign Video

    Jessica Rapp  |   Share
    Prestige skincare brand SK-II is back with a new campaign film, 'The Expiry Date,' which addresses China's obsession with a woman’s age. Read More
  • SK-II Addresses China’s Leftover Women in ‘Marriage Market Takeover’ Film

    Jessica Rapp  |   Share
    In a new campaign video by high-end skin care brand SK-II that's going viral, single Chinese women confront their parents about traditional views on marriage, speaking out against the term… Read More
  • Prague Makes Chinese Tourism Gains Thanks to Blockbuster Film

    Liz Flora  |   Share
    The historic Czech Republic city feels the "Lost in Thailand effect" as it sees a Chinese tourist influx after wooing audiences in a romantic film. Read More
  • Chinese Film Wrap-Up: Lunar New Year Edition

    Justin Warsh  |   Share
    In this week's recap of China film news: "50 Shades" gets blocked online, "Wolf Totem" marks a China comeback for director Jean-Jacques Annaud, and Jackie Chan has another box office… Read More
  • China Film File: ‘X-Men’ Excitement, Han Han’s ‘Hui Hui,’ And Packer’s Production

    Justin Warsh  |   Share
    Welcome to China Film File, a weekly brief on the business of movies in China. Read More
  • China Film File: ‘Spiderman’ Surprise, Jia’s ‘Mountains,’ And ‘Godzilla’ Adjustments

    Justin Warsh  |   Share
    Welcome to China Film File, a weekly brief on the business of movies in China. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 02/03/2023

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