film
Ongoing Pandemic to Fuel Brand-Funded Content in 2021
With consumers around the world still spending a significant amount of time at home — whether by choice or as required by law — traditional marketing strategies will become even… Read More
China’s ‘Leftover Women’ Back in Debate with New Skincare Campaign Video
Prestige skincare brand SK-II is back with a new campaign film, 'The Expiry Date,' which addresses China's obsession with a woman’s age. Read More
SK-II Addresses China’s Leftover Women in ‘Marriage Market Takeover’ Film
In a new campaign video by high-end skin care brand SK-II that's going viral, single Chinese women confront their parents about traditional views on marriage, speaking out against the term… Read More
Prague Makes Chinese Tourism Gains Thanks to Blockbuster Film
The historic Czech Republic city feels the "Lost in Thailand effect" as it sees a Chinese tourist influx after wooing audiences in a romantic film. Read More
Chinese Film Wrap-Up: Lunar New Year Edition
In this week's recap of China film news: "50 Shades" gets blocked online, "Wolf Totem" marks a China comeback for director Jean-Jacques Annaud, and Jackie Chan has another box office… Read More
China Film File: ‘X-Men’ Excitement, Han Han’s ‘Hui Hui,’ And Packer’s Production
Welcome to China Film File, a weekly brief on the business of movies in China. Read More
China Film File: ‘Spiderman’ Surprise, Jia’s ‘Mountains,’ And ‘Godzilla’ Adjustments
Welcome to China Film File, a weekly brief on the business of movies in China. Read More
Armani Fashion Set To Star In Stylish Chinese Film
After designing the costumes for The Wolf of Wall Street, Giorgio Armani teams up with Chinese director Jiang Wen to create the fashion for a new film set in 1920's-era… Read More
China Film File: Jia’s Jury Seat, Censor Strategies, And Rom-Com Riches
Welcome to China Film File, a weekly brief on the business of movies in China. In this week’s news: Jia Zhangke is picked for a spot on the Cannes jury,… Read More
China Film File: Distribution Drama, Alibaba’s Achievement, And Hollywood’s Charm Offensive
Welcome to China Film File, a weekly brief on the business of movies in China. Read More
