Fila
Liu Genghong Is the Face of China’s Hottest Trend, Workout Livesteams
Singer Liu Genghong has emerged as the new face of China's fitness livestreaming trend, with 64 million followers on Douyin and a collaboration with Fila. Read More
How Luxury Can Navigate China’s Zero-Covid Policy
Jing Daily suggests four soft power approaches for luxury to connect with Chinese consumers during this difficult time. Here’s how to show up for China. Read More
The World’s First FILA House Is Coming to Shanghai
The FILA brand, best known for its chunky white sneakers, is stepping into the hospitality world with a hotel in Shanghai. Read More
Prada Puts Animal Protection Into Action for CNY 2022
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Chanel Hosts A Chengdu Electro Music Party For Watch Launch
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Adidas and Nike Sales Plummet Following Boycotts
What happens when an icon can’t wear your clothes? No one wants them. Nike and adidas both reported a plummet in sales on China’s e-commerce channel, Tmall. Read More
Will Chinese Sportswear Brand Anta’s ‘Gym Tech’ Rebrand Pay Off?
Anta’s “Gym Tech” new flagship store signals that the ownership group has changed the brand’s business model toward a direct-to-consumer distribution approach. Read More
How 5 KOLs are Taking Brand Audience Engagement to the Next Level
Brand-sponsored fan makeovers and exclusive events as a KOL’s guest have become such a popular and rewarding brand strategy. Read More
Chinese Whispers: Mo&Co. Parent Company Exits Hong Kong Market Temporarily & More
Like EPO fashion group, many brands are taking a wait-and-see approach until the end of the year to renegotiate retail spaces or close down in Hong Kong. Read More
