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Will Chinese Sportswear Brand Anta’s ‘Gym Tech’ Rebrand Pay Off?
Anta’s “Gym Tech” new flagship store signals that the ownership group has changed the brand’s business model toward a direct-to-consumer distribution approach. Read More
How 5 KOLs are Taking Brand Audience Engagement to the Next Level
Brand-sponsored fan makeovers and exclusive events as a KOL’s guest have become such a popular and rewarding brand strategy. Read More
Chinese Whispers: Mo&Co. Parent Company Exits Hong Kong Market Temporarily & More
Like EPO fashion group, many brands are taking a wait-and-see approach until the end of the year to renegotiate retail spaces or close down in Hong Kong. Read More
