fifa world cup
LeBron and Thom Browne’s fashion slam dunk: Luxury brands team up with NBA and NFL stars
Luxury fashion sponsorships were once reserved for elitist sports like tennis or polo. But now, sports with mass appeal like soccer and basketball are looking to luxury fashion to elevate… Read More
Vivo, Wanda, And Other Chinese Brands Score Big At FIFA World Cup Qatar 2022
Even without a qualifying team, China is not out of the game. Here’s how local businesses and fans are showing their soccer love during the FIFA World Cup. Read More
Earnings: Ralph Lauren Charges Ahead While Canada Goose, Adidas Brace For China Setbacks
While Ralph Lauren posts better-than-expected profits and maintains an optimistic outlook for the year, other fashion players are slashing their forecasts. Read More
A Goal for Luxury Brands: Chinese World Cup Fans
The FIFA World Cup is a boon for marketers with their eyes on China. Read More
World Cup Gives Brazil 5,000-Strong Chinese Tourist Boost
An expedited visa service for World Cup attendees from China helped a massive influx of Chinese tourists make it to the matches. Read More
China: This Week In Digital Luxury Marketing (World Cup Edition)
As competition heats up in the FIFA World Cup, we're presenting a roundup this week of ongoing digital campaigns related to the global soccer championships on China’s social media, featuring… Read More
World Cup Unites BMW And Mercedes-Benz Against Audi On Weibo
The two luxury auto underdogs team up to cheer on the German soccer team on Weibo while top rival Audi is left to "weep in the corner." Read More
