Fenty

By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More

As we await predictions on how Covid-19 unfolds, how can Western luxury brands best use this time to reconfigure their future China strategies? Read More

If LVMH’s acquisition of Tiffany's goes through, it could end up being one of LVMH’s smartest China-facing transactions to date. Read More

Luxury brands must become important to young consumers these days, and the only way to do that is by having a convincing brand story. Read More

Organic and green skincare is increasingly important to Chinese consumers, but can new beauty brands compete with massive, entrenched global brands? Read More

Luxury heritage brands aren't invincible. In fact, they often have a hard time changing with the times. This is what they need to succeed today. Read More

Many brands market to millennials and Gen Zers as one group in China, but because of their unique differences, they must be targeted separately. Read More

Tmall’s China Cool events at NYFW was a popular draw, but are they getting any closer to proving that China's creatives are on a world-class level? Read More

Two winning weapons of Fenty — star power and its message of diversity — have appeared to gain little traction in China’s vast mainland beauty market. Read More

A theoretical digital luxury brand from China that employs a Chinese millennial influencer to direct it could be the next brand-building venture for LVMH. Read More