Fenty
Gen Zers vs. Millennials: How and Why Brands Must Know the Difference
Many brands market to millennials and Gen Zers as one group in China, but because of their unique differences, they must be targeted separately. Read More
Can Tmall’s NYFW Show Present China as Creators Instead of Consumers?
Tmall’s China Cool events at NYFW was a popular draw, but are they getting any closer to proving that China's creatives are on a world-class level? Read More
Will Rihanna’s Fenty Beauty Take Off in China?
Two winning weapons of Fenty — star power and its message of diversity — have appeared to gain little traction in China’s vast mainland beauty market. Read More
Will LVMH Launch a Chinese Fashion Brand like Rihanna’s Fenty?
A theoretical digital luxury brand from China that employs a Chinese millennial influencer to direct it could be the next brand-building venture for LVMH. Read More
