Fenty
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
The 2 Things Western Luxury Brands Must Have To Compete With Taobao
Unfortunately for niche brands, many of China’s luxury consumers turned to Taobao for their non-essential fashion needs after the COVID-19 virus hit. Read More
How Will L’Oréal’s Elimination of “Whitening” From Skincare Products Impact Its Chinese Beauty Market?
L’Oréal and several other global cosmetic conglomerates address the use of racist stereotypes in advertising as Black Lives Matter protests continue. Read More
Why Luxury Brands Should Dive into China’s Private Traffic Pool
By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More
How Can Western Luxury Brands Navigate China Now?
As we await predictions on how Covid-19 unfolds, how can Western luxury brands best use this time to reconfigure their future China strategies? Read More
Acquiring Tiffany Could Be a China Masterstroke for LVMH
If LVMH’s acquisition of Tiffany's goes through, it could end up being one of LVMH’s smartest China-facing transactions to date. Read More
Why Your Luxury Brand Needs Social Currency to Survive
Luxury brands must become important to young consumers these days, and the only way to do that is by having a convincing brand story. Read More
Why Natural Skincare Brands are Targeting China
Organic and green skincare is increasingly important to Chinese consumers, but can new beauty brands compete with massive, entrenched global brands? Read More
Disruption: Why the Big Luxury Brands Should Be Scared
Luxury heritage brands aren't invincible. In fact, they often have a hard time changing with the times. This is what they need to succeed today. Read More
Gen Zers vs. Millennials: How and Why Brands Must Know the Difference
Many brands market to millennials and Gen Zers as one group in China, but because of their unique differences, they must be targeted separately. Read More
