fendi
How Luxury Can Navigate China’s Zero-Covid Policy
Jing Daily suggests four soft power approaches for luxury to connect with Chinese consumers during this difficult time. Here’s how to show up for China. Read More
4 Lessons in Color for Luxury and China
Trend forecasting agency WGSN has joined forces with color system company Coloro to predict the shades that luxury will love in 2024. Read More
Will China’s Ski Fever Cool Down?
This month’s China Collabs Column tests the country’s booming skiwear market and looks at some of the best ski-inspired partnerships. Read More
How China’s New Lifestyle Trends Will Affect Luxury in 2022
What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Read More
Data Shows Brands Don’t Need Social Media Accounts in China
Data from Jing Collabs & Drops’ first report shows that luxury brands no longer rely on their own social media accounts in China. Read More
Could Early Access Be the Shortcut To Luxury Brand Success in China?
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
China Takes Lead Role at the Circular Fashion Summit
Chinese talents are redefining the fashion industry, as seen at the world’s largest fashion VR gathering: The Circular Fashion Summit heldby Lablaco. Read More
Kim Kardashian’s Plans for a Global Empire Start With China
Kim Kardashian has plans for global domination, revealing that her shapewear brand, SKIMS, is launching in China. But will Chinese consumers buy it? Read More
Big Names Rule Milan Fashion Week, But China Checks In
From Prada to Marni and Max Mara to Giorgio Armani, the Jing Daily Fashion Week Score’s next stop is Italy’s fashion capital, Milan. Read More
Artist Oscar Wang on Collaborating, Cartoons and China’s Gen Z
Cartoon animal characters have become the stars of Stella McCartney and Fendi's China brand marketing, thanks to Shanghai artist Oscar Wang. Read More
