fendi
Luxury Brand Hierarchy Explained by Chinese Classroom Culture
This nifty chart explains the hierarchy of luxury brands through a comparison that almost everyone in China understands deeply: classroom culture. Read More
After ‘Racist’ Video, Hadid Sisters’ Selection for China’s Victoria’s Secret Show Causes Stir
Today on social media, Chinese consumers are talking about the Hadid sisters' lineup in Shanghai Victoria's Secret Fashion Show and Jay Chou's Weibo post. Read More
8 High-End Shopping Malls Sought Out by Luxury Brands in China
Here are 8 upscale department stores in China and how they have embraced the "New Retail" business model to connect online sales to their offline business. Read More
The Winners and Losers in Luxury WeChat Campaigns This Week
We pick the winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More
Fendi, the ‘Incremental Innovator,’ to Focus Digital Marketing Efforts on China
Fendi's chief executive, Pietro Beccari, reveals in an interview how influencers and digital marketing have given the brand new appeal to young audiences. Read More
Tmall Global Launches Big Data Plan to Ensure Product Authenticity
The cross-border e-commerce site Tmall Global launched a new logistics tracking system on August 8 to track each step of the shipping process on imported goods. Read More
MGM’s New Macau Resort Promises to Offer Asia’s First “Dynamic Theatre” Experience
MGM's new Cotai location promises to be a comprehensive entertainment center and reflects the changing nature of Macau's tourist industry. Read More
The Winners and Losers in Luxury WeChat Campaigns This Week
We handpick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More
See Liu Wen’s Design for Fendi’s Peekaboo Project in China
Five high-profile celebrities, including Angelababy, Liu Wen, and Yang Lan, designed bags for Fendi's annual charity event. Read More
China’s Runaway Shopping App RED Dares Competitors to Enter Price War
China's shopping app RED launched a Weibo campaign to flaunt its competitive pricing advantage over other e-commerce platforms. Read More
