fendi
Dior Sculpts Pop-Up Out Of Ice At North China’s Ski Resort
Dior's ice sculpture has become a popular photo backdrop on Chinese social platforms, appealing to ski enthusiasts and resort visitors. Read More
The Brands Hopping Into The Chinaverse For Lunar New Year
China’s annual Lunar New Year season is back in full swing — and with it, brands are tapping the power of the Chinaverse to celebrate. Read More
Chanel Leads WeChat Views For Luxury Brands, Followed By Louis Vuitton And Burberry
One of the slowest luxury houses to go digital, Chanel topped WeChat article view numbers in 2022, beating Louis Vuitton, Burberry, Prada, Hermès, and Fendi. Read More
The Tiffany Baguette Bag Is Out, Moschino x Bugs Bunny, and More: Global Collabs Of The Week
The menswear season has not arrived just yet, but brand collaboration news is already dominating headlines, thanks to Jonathan Anderson, Lacoste and KidSuper’s Colm Dillane. Read More
Fendi’s New Game, Staffonly Sneakers, And Ann Andelman: China Collabs Of The Week
This week’s global brand collabs in China include Fendi launching a game with long-term collaborator, artist and clothing designer Oscar Wang. Read More
Arc’teryx Capitalizes On Coffee and Skiing Fever This Winter Season
Arc'teryx collaborated with coffee roaster and retailer Peet’s Coffee to launch a coffee shop in Beidahu, Jilin Province. Read More
Chinese Illustrators Have Brands In The Palm Of Their Hands
Thanks to China’s taste for cartoons and animated IPs, it’s prime time for artists like Vanilla Chi, Jiayi Li, and Oscar Wang. And global names are taking note. Read More
MFW Kicked Off With Minimalism, Y2K Fever, And Gucci Striking Social Media Gold – How China Responded vs Global.
Gucci, Moncler, and Prada generated the most Earned Media Value in China during Milan Fashion Week. But how do global rankings differ? Read More
Chinese KOLs Return To Milan Fashion Week
China’s influencers have finally made it back to Milan's live schedule. Though still only a handful, their presence will be a relief for European labels. Read More
Fendi Draws Most Chinese Viewers At New York Fashion Week
As China endures lockdowns, it made do with watching New York Fashion Week from afar. But how well did participating brands engage local audiences? Read More
