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The Winners and Losers in Luxury WeChat Campaigns This Week, July 21
We handpick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More
See Liu Wen’s Design for Fendi’s Peekaboo Project in China
Five high-profile celebrities, including Angelababy, Liu Wen, and Yang Lan, designed bags for Fendi's annual charity event. Read More
China’s Runaway Shopping App RED Dares Competitors to Enter Price War
China's shopping app RED launched a Weibo campaign to flaunt its competitive pricing advantage over other e-commerce platforms. Read More
Weibo’s Comeback Lures Luxury Brands
While WeChat is still a coveted marketing tool, high-end brands haven't abandoned Weibo's growing audience. Read More
Currency-Savvy Chinese Shoppers Boost Luxury Brands in 2015
While LVMH and Kering's H1 results show that China's luxury slowdown continues, currency fluctuations are boosting their sales with Chinese shoppers across the globe. Read More
Chinese New Year ‘Red Envelopes’ Get Luxe-Label Treatment
Brands such as Céline, Gucci, and Fendi are "becoming more Eastern" by designing traditional gift envelopes for Chinese New Year. Read More
China’s Top 5 Luxury Exhibits Of 2013
From futuristic, tech-savvy displays to shows featuring iconic, historic pieces, China was inundated with luxury exhibits over the past year. Read More
From Handbags To Pearls, Auspicious Number 8 Reigns Supreme In 2013
In a demonstration of Chinese culture-specific marketing, several luxury brands came up with creative numerology-based campaigns over the past year. Read More
From Artwork To Handbags, Luxury Turns To Exhibits For Cachet In China
Fendi, Dior, and Hugo Boss are a few of the brands who have recently sponsored exhibitions to set themselves apart in China's increasingly competitive luxury market. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing campaigns in China through November 3, featuring Coach, Guess, Fendi, Lancôme, and Olay. Read More
