fendi

MAC, Fendi, and Neiwai took to Chinese social media to boost brand recognition and sales. Read More

With the help of Tencent, Milan Fashion Week took the unprecedented step to livestream all runway shows to reach a locked down China. Read More

With the outbreak of coronavirus, luxury brands have the opportunity to rethink digital community building to cultivate brand followers in China. Read More

China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More

According to LVMH full-year financial report released on Tuesday, the group’s revenue rose 15 percent to €53.7 billion during 2019. Read More

Luxury brands continued to experiment with WeChat Mini Programs in 2019, from AR participation to membership programs, we outline the year’s best efforts. Read More

The political implications of CIIE (China International Import Expo) overshadows the business aspects of the largest trade fair in China. Read More

What would LVMH need to do in order to transform Tiffany from its historic past into a more relevant brand for millennials and younger global consumers? Read More

According to LVMH, the group saw a 16 percent increase in revenue in Q3 of the year, reaching €38.4 billion (US$42.5 billion). Read More

Wearable tech has been a failing market until a new Huawei and Gentle Monster collaboration sparked China's latest obsession: Smart eyewear. Read More