fendi
What the World Needs to Learn From Chinese Content Commerce: Part Four
As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
Should Luxury Brands Target Lower-Tier Cities?
In the past, luxury brands only focused their growth strategies on China’s colossal tier-1 cities. But now they’re looking well beyond Beijing and Shenzhen. Read More
Is China Killing off its “Little Fresh Meat”?
Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read More
Milan Is In The Mood For Fashion
This season’s Jing Daily Fashion Week Score moves to Milan, where we will analyze the brands and designers who best engaged with online Chinese audiences. Read More
How Was Fendi’s Traditional CNY Campaign Judged?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Maison Margiela, Cartier, and Fendi. Read More
The ‘He Economy’ Is Luxury’s Next Big Thing
China’s male luxury consumer market is changing, but it’s also becoming more nuanced. Jing Daily looks at some ways to decode this booming category. Read More
A Fur-Free Future Depends On China
Global attitudes towards fur are changing, but China is both producing and consuming more fur than ever. What will it take to change that? Read More
The Top 5 Luxury Brand Campaigns of 2020
This year, online-to-offline campaigns became standard for luxury brands in post-pandemic China, and Jing Daily has picked its top five for 2020. Read More
2021 Could Be the Year of “Designer DTC”
In many ways, 2020 represented a turning point for direct-to-consumer (DTC) brands, particularly in China, as housebound consumers turned to online. Read More
Launchmetrics Moves into China with PARKLU Acquisition
The acquisition of influencer analytics platform PARKLU by Launchmetrics illustrates the fashion industry’s reliance on the China market. Read More
