female empowerment | Page 3 of 3

‘Femvertising’ Is Luxury’s Key To Winning Young China
Jiaqi Luo | Share
In 2020, luxury brands that touched on female empowerment thrived with equality-conscious youth in China. But they’ll have to up the ante in 2021. Read More
Consumer Insights
Four Strategies for Selling Pearls to Chinese Millennials
Adina-Laura Achim | Share
While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Read More
Sex And The City Is Back, But Has Luxury Moved On?
Gemma A. Williams | Share
Sex and the City is getting a reboot but minus the much-loved character Samantha Jones. Should brands pass on the show as well? Read More
Companies
How Lingerie Brand NEIWAI Connects with Chinese Women
Yaling Jiang | Share
By rebranding social stereotypes about women in China, NEIWAI's social media campaign shined through the crowd ahead of International Women's Day 2020. Read More

Index Level	Daily Change	% Change
264.50	+$3.74	1.43%

LVMH	Kering	Richemont
+$0.72	+$0.53	+$0.22

‘Femvertising’ Is Luxury’s Key To Winning Young China