female empowerment
3 Homegrown Brands That Won Mother’s Day
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Influencer Accused of Dressing Inappropriately Sparks Online Debate
A post in which a mother accused a Chinese influencer of being a bad influence on children has gone viral online. What can brands take away from this? Read More
How Luxury Brands Can Market Christmas in China
Christmas isn’t officially observed in China, But millennials and Gen Zers have reinterpreted it in a Chinese way, and luxury brands should take advantage. Read More
China’s ‘Female Empowerment’ Spending: Luxury’s Next Savior?
While China’s economic growth has slowed down, it could soon be just looking at another luxury boom, thanks to this growing group of female customers. Read More
How Brands Can Put Female Empowerment Into Action in China
Jing Daily analyzes how Max Mara’s latest content strategies can inspire global players eying China’s lucrative womenswear segment. Read More
What’s Turning Shanghai Into a Global Fashion Week Leader?
After two decades in existence, how is Shanghai Fashion Week beginning to inch ahead of the top global fashion weeks? Read More
Shanghai Fashion Week Takes Off, Fueled by China’s Gen Z
Having been relatively untouched by the pandemic, Shanghai Fashion Week’s youthful spirit continued to lure Gen-Z China to its innovative designers. Read More
What’s Burberry’s Next Step in China?
As Burberry's woes continue, Jing Daily looks at its strategy on the Mainland and asks if its future lies in China’s consumers. Read More
Are China’s “Little Fresh Meat” Idols Losing Their Luster?
Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing? Read More
Puma’s Sales Leap in Q1 and So Does Confidence, Despite COVID-19
Puma has now had two quarters of growth and its three core regions are fairly balanced by weight compared to this time last year. Read More
