female empowerment
L’Oréal Paris Takes A Stand Against Sexual Harassment In China
By using Chinese idioms and stand-up comedy, L'Oréal broaches the topic of sexual harassment in a way that entertains and resonates with Chinese audiences. Read More
Diane von Furstenberg Is Finally In Profit Mode, Thanks To Women’s Empowerment Messaging In China
Once on the verge of bankruptcy, Diane von Furstenberg overhauled its business model, transformed its marketing strategies, and doubled down on China. Read More
Miu Miu Tells Women’s Tales In Chengdu
Miu Miu presented a physical screening of its ongoing Women's Tales project in Chengdu last week, solidying its status as "Brand of the Year in Fashion." Read More
What’s Behind Chinese Women’s ‘Beauty Duty’ Backlash?
Beauty Duty, a word describing the expectation to dress up in public, is trending on Chinese social media as women highlight societal pressures. Read More
Purcotton Scores With Women’s Soccer Coach Shui Qingxia
After being slammed for a sexist ad last year, Chinese cotton brand Purcotton is doubling down on its women's empowerment messaging. But is it too late? Read More
3 Homegrown Brands That Won Mother’s Day
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Influencer Accused of Dressing Inappropriately Sparks Online Debate
A post in which a mother accused a Chinese influencer of being a bad influence on children has gone viral online. What can brands take away from this? Read More
How Luxury Brands Can Market Christmas in China
Christmas isn’t officially observed in China, But millennials and Gen Zers have reinterpreted it in a Chinese way, and luxury brands should take advantage. Read More
China’s ‘Female Empowerment’ Spending: Luxury’s Next Savior?
While China’s economic growth has slowed down, it could soon be just looking at another luxury boom, thanks to this growing group of female customers. Read More
How Brands Can Put Female Empowerment Into Action in China
Jing Daily analyzes how Max Mara’s latest content strategies can inspire global players eying China’s lucrative womenswear segment. Read More
