female empowerment
Four Strategies for Selling Pearls to Chinese Millennials
While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Read More
Sex And The City Is Back, But Has Luxury Moved On?
Sex and the City is getting a reboot but minus the much-loved character Samantha Jones. Should brands pass on the show as well? Read More
How Lingerie Brand NEIWAI Connects with Chinese Women
By rebranding social stereotypes about women in China, NEIWAI's social media campaign shined through the crowd ahead of International Women's Day 2020. Read More
