female consumers
Winning Over The ‘She Economy’: How To Tap Female Consumption In China
China's Women’s Day on March 8 highlights the unstoppable rise of female consumers. Here’s how brands can effectively tap these opportunities. Read More
How Luxury Brands Can Market Christmas in China
Christmas isn’t officially observed in China, But millennials and Gen Zers have reinterpreted it in a Chinese way, and luxury brands should take advantage. Read More
The Rise of China’s Alpha Women
The female economy is booming in China, and most of its growth overthe next decade will be driven by Alpha female consumers. Read More
China’s ‘Female Empowerment’ Spending: Luxury’s Next Savior?
While China’s economic growth has slowed down, it could soon be just looking at another luxury boom, thanks to this growing group of female customers. Read More
Masha Ma’s Local Playbook Pays Off
Following the roll-out of four new stores across Tier-1 cities in September, the local girl has opened Shanghai Fashion Week — a first for an independent designer. Read More
Can Chinese Designers Shine at Milan Fashion Week? Ask Hui
Chinese creatives starring role at the recent Milan Fashion Week proved that Italy has a serious interest in Chinese brands. Read More
How Niche Luxury Shoes Became Huge In China
Promising new shoe designers have now made their mark in this changing segment. But how can they maximize the Chinese market? Read More
How Luxury Brands Can Earn Green By Going Green In China
Today, nearly all luxury brands have launched sustainability initiatives. But to succeed, they need to become “Greenovators,” not followers. Read More
Beijing Cracks Down on Fan Culture. Will Brands Pay the Price?
Hundreds of Chinese fan clubs have pledged to rein in unruly behavior. How will this impact brands who bank on crazed consumer spending? Read More
4 Reasons To Remain Bullish On China’s Luxury Market
LVMH's Q1 2021 results are a timely reminder that China is still luxury’s top growth driver. Jing Daily explains the four main reasons why. Read More
