feiyue
How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue. Read More
Chinese Whispers: Mo&Co. Parent Company Exits Hong Kong Market Temporarily & More
Like EPO fashion group, many brands are taking a wait-and-see approach until the end of the year to renegotiate retail spaces or close down in Hong Kong. Read More
Sneak(er) Attack: Onitsuka Tiger Launches First China Flagship In Beijing
With retro footwear brands proliferating in China, particularly revived domestic players like Feiyue, Warrior and Ospop, conditions are ripe for Onitsuka Tiger to intensify its push in the Chinese market. Read More-
From Mundane To Must-Have: Retro Sneaker Brand Huili To Re-Debut In Hangzhou
Following the success of Feiyue in overseas markets and among some of Hong Kong and mainland China's hipper crowds, the domestic Chinese sneaker brand Huili ("Warrior") is set to relaunch with a specialized boutique at Hangzhou's upscale Yintai mall. Read More -
Retro Chinese Brand Feiyue Collaborates On Limited Edition Steph.Cop Sneaker
Although footwear brand Feiyue is no longer Chinese-owned, having been purchased in 2006 by a French group, it remains one of China's most iconic brands. Read More
