feiyue

Like EPO fashion group, many brands are taking a wait-and-see approach until the end of the year to renegotiate retail spaces or close down in Hong Kong. Read More

With retro footwear brands proliferating in China, particularly revived domestic players like Feiyue, Warrior and Ospop, conditions are ripe for Onitsuka Tiger to intensify its push in the Chinese market. Read More

Following the success of Feiyue in overseas markets and among some of Hong Kong and mainland China's hipper crowds, the domestic Chinese sneaker brand Huili ("Warrior") is set to relaunch with a specialized boutique at Hangzhou's upscale Yintai mall. Read More

Although footwear brand Feiyue is no longer Chinese-owned, having been purchased in 2006 by a French group, it remains one of China's most iconic brands. Read More