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faye wong

  • Marketing

    Helena Rubinstein Sets The Bar For Nostalgia Marketing

    Wenzhuo Wu  |   Share
    Helena Rubinstein’s campaign film starring Faye Wong and directed by Wong Kar-wai drove significant social buzz on Chinese social media. Read More
  • Marketing

    Are KOL Collaborations Still Important For Luxury Brands In China?

    Jing Daily  |   Share
    Chinese brands like Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Read More
  • Consumer Insights

    Niche Fragrances Are Winning Over Young Chinese Consumers. What’s Their Secret?

    Jing Daily  |   Share
    The China market offers one of the world’s most compelling opportunities for any fragrance brand, but understanding market nuances is key. Read More
  • Marketing

    Louis Vuitton Releases Digital Game for Founder’s 200th Birthday

    Wenzhuo Wu  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
  • “Silver Foxes” Are The Latest KOL Craze In China

    Jennifer Zhuang  |   Share
    Elderly KOLs are subverting expectations on Douyin and finding success as KOLs. But can luxury brands take advantage of these “silver foxes?” Read More
  • Fashion

    What Luxury Brands Can Learn From Homegrown Beauty Brand Chando?

    Wenzhuo Wu  |   Share
    Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from the likes of NEIWAI, MAOGEPING, and CHANDO. Read More
  • Fashion

    Lingerie Brand NEIWAI’s Surprising Global Ambassador Wins Social Praise

    Yaling Jiang  |   Share
    NEIWAI’s new global ambassador, the 51-year-old Faye Wong, makes a strong statement for a brand that is looking to stand out from the herd. Read More
  • Millennial China Hunts for the Next “Hermès”

    Jiaqi Luo  |   Share
    Chinese millennial consumers are beginning to look beyond the luxury icons represented by Hermès and are now Increasingly on the hunt for niche labels. Read More
  • Céline Steps Up Presence In China’s ‘Evolving’ Luxury Market

    Jing Daily  |   Share
    The LVMH-owned label joins a growing contingent of niche brands recognizing Chinese luxury consumers' rising focus on individual style. Read More
  • Jing Daily Interview: Top Chinese Fashion Photographer, Chen Man

    Jing Daily  |   Share
    Since bursting onto the scene in 2003, Beijing native Chen Man (陈曼) has emerged as China's leading fashion photographer. Read More
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